Associate Director, Paid Social

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

This is a full-time, hybrid position for an Associate Director, Paid Social Media at BarkleyOKRP. In this role, you will lead the strategy and management of paid social accounts to drive client performance and growth. You will provide leadership across the business and partner with other channels to provide an integrated plan to optimize plans to meet marketing goals. Exceptional communication skills and the ability to work collaboratively in a remote environment are essential.

Qualities

Here’s what it takes to be successful in the role:

● Curiosity and Skepticism: You are always asking, “WHY?” You have an internal drive to learn more and expand your knowledge. You consider situations from multiple perspectives.

● Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop robust strategies and visions for success. You love coming up with creative solutions to new and old problems alike.

● Initiative: You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges.

● Communication & Storytelling: You can easily communicate complex information or nuanced situations. You know what details are necessary and what details to leave behind. You can marry data and storytelling to articulate a compelling vision.

● Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use creativity to tackle new and existing challenges. You’re ready and excited for changes in the media landscape.

● Self-Development: You’re reflective and self-aware. You seek opportunities to learn and develop yourself and others.

Responsibilities:

● Leads and/or oversees campaign development, stewardship, optimization, and reporting within various platforms, such as Facebook/Instagram, Pinterest, Twitter, Snapchat, etc.

● Designs optimal buys in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements.

● Negotiates the best possible rates, placements, and added value across managed service and PMP placements, documenting accordingly to share out with the larger team.

● Identifies new opportunities to supplement goals and formulate strategies to capitalize on new opportunities.

● Builds relationships and maintains ongoing communications with media representatives.

● Integral activation lead in key client communication.

● Manage, review, and perform daily account responsibilities for client portfolio.

● Updates Director on status of current accounts and team on an ongoing basis and elevates issues in a timely manner.

● Responsible for overseeing all campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations.

● Demonstrates thought leadership and professional communication skills by developing and delivering client facing materials.

● Provides oversight and works closely with other team members to meet client goals.

● Supports creation of all reporting dashboards and is integral in presentations to clients on an ongoing basis.

● Leads in collaboration with finance team members to resolve media billing issues.

● Ensures strict adherence to client budgets while meeting client objectives.

● Manages junior staff with training, projection prioritization, and client deliverables.

● Stays current on all media trends and opportunities in the industry.

● Other duties/responsibilities may be assigned from time to time.

Qualifications:

● 5+ years of Social Media Buying experience required

● Knowledge and prior use of buying software (Strata preferred)

● Experience working in and leading team in a DSP (The Trade Desk preferred)

● Knowledge and utilization of 1st and/or 3rd party data

● Strong organizational and mathematical skills

● Ability to multi-task and deliver work on-time for set deadlines

● Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management

● Ability to communicate effectively within a team environment, with outside media reps as well as with current clients

● Must be prepared for a fast-paced environment and be comfortable making decisions

Position Status: Exempt

Years of Experience: 5+ Years

Reports To: Director

Leadership Responsibilities: Supervises

Advancement Indicators:

● Able to effectively manage accounts and individuals with little to no oversight

● Mastered the art of delegation

● Easily identifies and brings forward organic growth opportunities

● Leads media work share out/knowledge share within the department

BarkleyOKRP’s Commitment to Diversity & Inclusion

• We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive. 
• BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.