Back to jobs
tags.new

Intelligence Director

Kansas City, MO

You are a researcher at heart with a strategic mind — and a builder of better ways to uncover truth.

You are a strategic thinker with deep analytical expertise and relentless curiosity. You connect insight to ideas. Data points into brand actions. Disparate signals into a path forward. You don’t just execute research — you elevate how research is done.

You champion insights throughout the agency.

In partnership with the SVP of Intelligence, you help advance the role of consumer intelligence across BarkleyOKRP. You work closely with Strategy, Creative, Media, Client Experience, Design, and Data teams to ensure the consumer perspective is embedded throughout the process. You are a trusted voice of the consumer inside the agency.

You love working high and low.

You operate comfortably at both the strategic and executional levels. You contribute to high-level learning agendas — segmentation, brand positioning, innovation exploration — while remaining deeply fluent in survey design, modeling, and statistical analysis. You bring rigor to the work without losing sight of creativity and business impact.

You build smarter approaches.

You design thoughtful methodologies to solve business problems and help evolve our tools, frameworks, and processes over time. In collaboration with the SVP, you identify opportunities to strengthen how BarkleyOKRP approaches consumer research and analytics.

You believe research must lead to action.

You translate complex analysis into clear implications. You ensure that insights drive decisions, inspire creative work, and unlock growth opportunities. You are collaborative, agile, and outcome-oriented — generating work that is rigorous, strategic, and actionable.

 

Essential Responsibilities

Strategic & Analytical Leadership

· Partner with the SVP of Intelligence to design and execute insight-driven learning agendas that define business opportunities and fuel client growth

· Contribute to the evolution of BarkleyOKRP’s consumer research processes, frameworks, and best practices

· Champion insight integration across Strategy, Creative, Media, and Client Experience teams

· Provide mentorship and guidance to junior Intelligence team members

Advanced Quantitative Research & Analytics

· Lead primary quantitative research initiatives from design through analysis and activation

· Design and execute advanced analytical approaches including factor analysis, cluster analysis/segmentation, choice-based modeling (CBC, ACBC), regression modeling, and MaxDiff methodologies

· Translate statistical outputs into meaningful strategic narratives and business implications

· Direct the creation of surveys, screeners, discussion guides, dashboards, data visualizations, and actionable deliverables

Cross-Functional Collaboration

· Collaborate with Strategy, Creative, Media, and Client Experience teams throughout the insight-gathering process

· Ensure insights are clearly connected to briefs, creative development, communications planning, and innovation strategies

· Contribute to agency thought leadership through primary and secondary research initiatives

Business Development & Client Engagement

· Develop research approaches, learning plans, and scopes of work (SOWs) for new and existing clients

· Support and lead portions of new business proposals where research and analytics are central

· Present findings and recommendations to clients with clarity and confidence

· Guide clients toward methodological approaches that will deliver meaningful, actionable insight

Operational Excellence

· Manage multiple concurrent research initiatives with efficiency and rigor

· Strengthen scalable tools, templates, and systems that improve the effectiveness of the Intelligence function

· Maintain high standards of quality control across survey design, fielding, analysis, and reporting

Qualifications

· Bachelor’s degree required; advanced degree in marketing research, statistics, economics, psychology, or related field a plus

· 8–10+ years of progressive experience in quantitative consumer research and analytics

· Experience within an insights firm, client-side insights team, creative agency, brand strategy consultancy, innovation shop, or management consulting firm strongly preferred

· Demonstrated expertise in advanced quantitative methods including factor analysis, cluster analysis, regression, and choice-based modeling (CBC, ACBC)

· Proven experience leading segmentation, journey mapping, and brand equity research initiatives

· Strong survey design expertise and fluency in statistical/analytics tools (e.g., SPSS, R, Python, Sawtooth, Displayr, Alchemer, Forsta/Decipher, Qualtrics, etc.)

· Ability to synthesize complex data into compelling stories tied to clear business implications

· Experience contributing to proposals and presenting to client stakeholders

· Strong reasoning skills: ability to define problems, collect and analyze information, and draw sound, strategic conclusions

· Ability to manage multiple projects simultaneously in a fast-paced agency environment

BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging

  • At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.

Create a Job Alert

Interested in building your career at Barkley? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Barkley’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.