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Brand Marketer

Austin, Texas

Our mission at Base is to fix the power grid and enable affordable and reliable electricity for all. To do that, we are building America’s Next-Generation Power Company; the first engineering-led, technology-focused, R&D-driven electricity company. We are a team of tenacious engineers, operators, and creatives who have solved hard problems and are here to do it again.

Our marketing team combines creative, customer-focused strategies with data-driven precision to reach the right customers at the right time, building awareness, and engaging our audience. We’re looking for a talented brand marketer to join us and help shape the future of our brand.

Responsibilities:

  • Bring our brand to life—shape its voice, evolve its messaging, and find new ways to connect through visuals and strategy.
  • Integrate our brand across all functions of the business.
  • Ideate and launch viral, on-brand marketing strategies.
  • Develop and launch an effective field and event marketing functions.
  • Closely collaborate with sales, customer success, and product teams to align messaging and strategy.

Required Skills / Qualifications:

  • 4+ years of experience in a brand marketing role, preferably in startups or similar fast-paced environments.
  • Ability to work cross-functionally and excel in unstructured environments.
  • Familiarity with basic marketing tools (e.g., Hubspot, Figma, or similar).

Preferred Skills:

  • Experience with events or field marketing.
  • A passion for storytelling and building brands.
  • Analytical mindset with an eye for data-driven improvements.

If you’re passionate about tackling one of the most critical challenges of our time, now is the time to join us. Together, we can usher in a new era of American energy abundance by developing the hardware, software, and deployment operations that make it possible.

Our Values:

We’re building a winning culture, and we’re looking for people who are up for the challenge. These are the values we expect you to embrace from day one:

  • In-Person Work: We work full-time in the office. There is no hybrid or remote work.
  • Challenge Assumptions: We’re not here to do things the way they’ve always been done. We look for people who question the status quo and improve broken systems. We are guided by principles, not rules.
  • Operate with Urgency: Speed matters. We focus on what’s essential, make fast progress, and iterate quickly. Execution drives learning, and learning drives impact. Always have a bias for action.
  • Give & Seek Feedback: We value intellectual honesty. We expect you to challenge ideas (even your own), give direct feedback, and receive it with humility.
  • Deliver: We are high achievers with a drive to win. We take end-to-end accountability for seeing our work through and delivering on our responsibilities.
  • Think Like an Owner: We are all owners of the business. We use our time and resources wisely and take personal responsibility for our impact on the bottom line.
  • Be Opinionated: Great people make decisions with imperfect information. Eliminate murky ownership and drive towards decisions.
  • Bring the Intensity: This is not a 9-to-5 job. We are building something hard, and that requires real commitment.

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