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Product and Content Marketer

Austin, Texas

Our mission at Base is to fix the power grid and enable affordable and reliable electricity for all. To do that, we are building America’s Next-Generation Power Company; the first engineering-led, technology-focused, R&D-driven electricity company. We are a team of tenacious engineers, operators, and creatives who have solved hard problems and are here to do it again.

Our marketing team combines creative, customer-focused strategies with data-driven precision to reach the right customers at the right time, building awareness, and engaging our audience. We’re looking for a talented product and content marketer to join us and help shape the future of our brand.

Responsibilities:

  • Own the product marketing strategy: test, learn, and adjust to find the right message across products, audiences, and channels.
  • Build a strong content marketing function, including SEO content, sales tools, and lifecycle materials.
  • Be the voice of our members—build a network of customers and future audiences to better understand their needs and goals.
  • Develop and launch an effective field and event marketing functions.
  • Closely collaborate with sales, customer success, and product teams to align messaging and strategy.

Required Skills / Qualifications:

  • 3+ years of experience in a product marketing or content marketing role.
  • Previous experience working at an early-stage startup or similar environment.
  • Ability to work cross-functionally and excel in unstructured environments.
  • Excellent written and verbal communicator.
  • Familiarity with basic marketing tools (e.g., Hubspot, Figma, or similar) and basic data analysis tools (e.g. Excel).

Preferred Skills:

  • Experience with field marketing, paid marketing, and/or brand marketing.
  • Strong marketing intuition.
  • A passion for storytelling and building brands.
  • Analytical mindset with an eye for data-driven improvements.

If you’re passionate about tackling one of the most critical challenges of our time, now is the time to join us. Together, we can usher in a new era of American energy abundance by developing the hardware, software, and deployment operations that make it possible.

Our Values:

We’re building a winning culture, and we’re looking for people who are up for the challenge. These are the values we expect you to embrace from day one:

  • In-Person Work: We work full-time in the office. There is no hybrid or remote work.
  • Challenge Assumptions: We’re not here to do things the way they’ve always been done. We look for people who question the status quo and improve broken systems. We are guided by principles, not rules.
  • Operate with Urgency: Speed matters. We focus on what’s essential, make fast progress, and iterate quickly. Execution drives learning, and learning drives impact. Always have a bias for action.
  • Give & Seek Feedback: We value intellectual honesty. We expect you to challenge ideas (even your own), give direct feedback, and receive it with humility.
  • Deliver: We are high achievers with a drive to win. We take end-to-end accountability for seeing our work through and delivering on our responsibilities.
  • Think Like an Owner: We are all owners of the business. We use our time and resources wisely and take personal responsibility for our impact on the bottom line.
  • Be Opinionated: Great people make decisions with imperfect information. Eliminate murky ownership and drive towards decisions.
  • Bring the Intensity: This is not a 9-to-5 job. We are building something hard, and that requires real commitment.

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