Marketing Manager

Marketing Manager | Full-Time
Grand Rapids, MI (Open to Hybrid / Relocation for the Right Candidate)

Want to make a real impact in your community while building something bigger?

At BathWorks, our vision is to become a national leader in customer engagement while enriching homeowners, team members, and our community. As a locally owned Michigan company specializing in one-day bath and shower remodels, we are growing fast and looking for a Marketing Manager who takes pride in their work, drives results, and wants to grow with us.

Curious what it’s like to be part of a team that’s scaling fast and doing it the right way?
Check us out here: www.bathworksmi.com/careers

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What You’ll Do:

• Drive and execute marketing campaigns that generate qualified leads
• Own performance metrics like CPL, CPA, and conversion rates
• Track results, identify gaps, and optimize what’s working
• Prioritize high-impact projects and move quickly
• Partner with Sales and Call Center teams to hit appointment and revenue goals
• Test new lead sources, events, and partnerships

What We’re Looking For:

• 5+ years of performance-driven marketing experience
• Proven track record of driving leads and measurable results
• Strong analytical mindset with ownership of KPIs
• Competitive, accountable, and action-oriented
• Someone who takes pride in their work and impact
• Experience in home improvement or home services is a plus

What You’ll Get:

• Competitive salary based on experience
• High-impact role with direct influence on company growth
• Leadership exposure with clear opportunities for advancement

Benefits:

• Health and Dental Insurance after 60 days (BathWorks covers 65% of premiums)
• Company-paid Vision and Life Insurance after 60 days
• Optional coverage: Short-Term Disability, Critical Illness, and Accident Insurance after 60 days
• PTO available from day one
• 401(k) eligibility after 90 days
• Employee discount after 1 year

Why BathWorks:

We are proud to serve Michigan homeowners and are driven by our mission to Do Well and Do Good. We believe in building strong teams, developing people, and winning the right way.

Our core values guide everything we do:
Hungry. Honest. Customer First. Leadership. Courage. Team Player.

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BathWorks of Michigan is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, height, weight, marital status, veteran status, or any other status protected by applicable law.