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Product Marketing Manager

United States

Who We Are

Baton is Ryder’s in-house product development group focused on harnessing emerging technologies to redefine transportation and logistics. With $10B in freight under management, our technology reaches every part of the U.S. economy.

We design and ship category-defining software that enables Ryder and its 50,000+ customers—including some of the world’s most well-known brands—to plan and execute freight intelligently, efficiently, and cost-effectively. Our work includes everything from customer-facing software to the data platform that will power the next era of innovation at Ryder.

Baton’s mission: enable supply chain on autopilot.

Ryder acquired Baton in 2022 to power its next wave of digital products. We operate at startup speed, with Fortune 500 reach. If you have a passion for solving complex problems and creating impact for the engine of the American economy, you’ll love it here.

Basic Job Details

Role: Product Marketing Manager

Team: RyderShare

Job Type: Full Time

Work Model: Remote

Location: United States

Job Description

We’re looking for a Product Marketing Manager who will own positioning, messaging, and narrative for RyderShare. This role will shape how we articulate product value to the market, support launches and revenue enablement to ensure our external messaging and documentation reflect a cohesive product story. This is a high-ownership role at the intersection of Product, Sales, and Customer Success. Writing, documentation, and visual assets are execution tools - but the core responsibility is strategic product translation and market-facing clarity.

This is a hybrid role that blends

(1) product positioning and go-to-market support

(2) knowledge base / help center documentation

(3) visual content creation for customer and internal enablement.

Responsibilities

RyderShare Product Marketing & Go-To-Market

  • Own RyderShare positioning framework and messaging pillars across customer segments and use cases.

  • Define competitive positioning and differentiation across priority customer segments.

  • Partner with Product to influence roadmap narrative and ensure market-facing clarity before launches.

  • Translate RyderShare features into customer-friendly narratives and feature-to-benefit mapping (use cases, outcomes, “why it matters”).

  • Support launches and releases by producing the content package: customer announcements, internal launch notes, sales talk tracks, and FAQ updates.

    Sales Enablement for RyderShare

  • Create and maintain RyderShare enablement assets: pitch decks, one-pagers, battle cards, ROI/value tools, talk tracks, and training materials.

  • Deliver training sessions and onboarding content for Sales and Customer Success Teams.

    Technical Writing & RyderShare Help Content (Knowledge Base)

  • Ensure product documentation reflects consistent positioning, clarity, and customer value narrative.

  • Write and maintain help center articles, FAQs, how-to guides, and product documentation that reduce support dependency and accelerate self-service.

  • Turn complex workflows into clear, user-friendly instructions (with strong information architecture and search-ability).

  • Collaborate with Product Managers, Engineering, Support, and CS to validate accuracy and keep documentation aligned with releases.

  • Establish lightweight documentation standards: templates, voice/tone guidelines, article taxonomy, and “definition of done” for docs tied to releases.

    Light Design & Visual Content Production

  • Comfortable producing clean, professional assets without reliance on a dedicated design team.

  • Design and format sales collateral, product one-pagers, pitch decks, and training materials with clean, on-brand visuals.

  • Create simple visual assets used in knowledge base content (annotated screenshots, diagrams, icons, feature callouts).

  • Produce reusable templates for decks/docs and help maintain a consistent visual identity.

  • Support basic multimedia content needs (e.g., storyboard support, scripts, or copy for product overview videos).

Who You Are

Required Qualifications

  • Product Translation & Messaging Mastery
    • Ability to translate technical features into clear, value-driven narratives.
    • Demonstrates a quick ramp ability to new domains & builds credible product narratives.
    • Creates sales-ready assets including FAQs, talk tracks, one-pagers, and release notes.
    • Demonstrated ownership of positioning & messaging strategy for a product feature set.
    • Strong visual/written communication with mastery of positioning & feature-to-benefit mapping.
  • Cross-Functional Leadership & Project Ownership
    • Influence without authority across Product, Sales, and CS.
    • Strong project management across multiple concurrent initiatives.
    • Drives structured communication around releases while managing ambiguity and competing stakeholder priorities.
  • Technical Writing & Documentation Ownership
    • Writes clear help center articles, FAQs, and workflow documentation.
    • Turns complex product functionality into structured, user-friendly content.
    • Has a well-formed point of view on how to strategically use AI to accelerate documentation asset creation without compromising clarity, accuracy, or positioning.
    • Establishes documentation standards tied to releases with a strong information architecture mindset.
  • Design Fluency & Asset Creation
    • Understands visual hierarchy and layout principles.
    • Comfortable in Figma, Canva, Adobe, and PowerPoint.
    • Creates professional collateral & reusable templates to maintain brand consistency.

Preferred Qualifications

  • 5+ years in Product Marketing, Technical Content, or hybrid PMM roles.
  • Exp partnering directly with PMs & Engineering to shape messaging.
  • B2B SaaS or technology-enabled platform experience.
  • A pure IC operator with strong execution bias.
  • Experience building sales enablement assets.
  • Demonstrates writing and positioning craft.

Why You Should Join

  • Have an immediate impact:
    • With Ryder’s existing customer base of 50,000+ companies and an internal headcount of 43,000, the scale and impact of our products will be large and far-reaching, from day one.
  • Opportunity to grow and lead in a Fortune 500 company:
    • You’ll get to work in a rapidly growing, startup-like environment while having the stability and backing of Ryder and its full executive team.
  • Creative, fast-paced environment to solve impactful problems in Supply Chain:
    • We’re going to design completely new tools for an industry that hasn’t been rethought in decades. And to do this, we need people who think differently.

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