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Growth and Data Specialist - B2C Experience

Mexico & LATAM

The mission:

Own and optimize growth initiatives — across paid media, referral program, and experimental channels — by generating insights from data, executing growth tactics directly, communicating findings clearly, and collaborating across functions to drive high-impact strategies.

The expected outcome:

  • Consistently optimize and execute paid and referral campaigns to improve key KPIs (e.g., CAC, ROAS, retention).
  • Build and maintain dashboards or reports that track performance across all acquisition channels.
  • Proactively surface insights and communicate them clearly to influence strategic decisions across product, engineering, and finance.
  • Design, build, and run major growth experiments end-to-end in collaboration with devs and marketers.
  • Increase efficiency or ROI from at least one of our internal growth tools or channels — by actively getting your hands dirty with the tools, processes, and performance levers.

The day to day tasks:

  • Monitor and analyze performance metrics across paid, referral, and experimental channels.
  • Own campaign operations: set up, monitor, and adjust ads or flows directly within our tools.
  • Optimize ongoing campaigns by making data-driven adjustments to improve CAC, ROAS, and retention.
  • Collaborate daily with cross-functional teams (marketing, product, engineering) to implement growth initiatives.
  • Design, launch, and monitor A/B tests or growth experiments end-to-end — from idea to configuration and reporting.
  • Build and update dashboards and reports that provide visibility into acquisition performance.
  • Research and propose new tools, platforms, or strategies to improve growth efficiency.
  • Communicate findings and recommendations clearly through async reports or live sessions.
  • Regularly sync with stakeholders to gather feedback, align priorities, and share learnings.
  • Stay updated on growth trends, tools, frameworks, and best practices.

 

Why YOU should apply:

  • You have 4+ years of experience driving growth initiatives in fast-paced startup environments.
  • You don’t just build strategy — you execute it. You’ve actively launched and managed paid campaigns, tested landing pages, built automations, or implemented referral flows yourself.
  • You have a proven track record of optimizing paid and referral channels to improve key growth KPIs like CAC, ROAS, and retention.
  • You’ve designed and executed end-to-end growth experiments, using data to inform decisions and iterate quickly.
  • You’ve collaborated closely with product, marketing, and engineering teams — not just executing tasks, but co-owning outcomes, resolving misalignments, and fostering shared understanding.
  • You’re fluent in SQL and analytics tools, and you love turning raw data into clear, actionable insights.
  • You’re passionate about experimenting with new growth loops, tools, and ideas to unlock new acquisition or retention opportunities.
  • You thrive in autonomy, take ownership of your projects, and push them forward from concept to execution — while proactively communicating with stakeholders and aligning with team goals.
  • You’re a clear communicator — able to translate complex insights into simple, actionable recommendations, tailored to your audience (from technical teams to execs).
  • You’re excited about joining a mission-driven team and using your skills to help scale a product that impacts thousands (or millions) of people.

 

What we can offer:

  • Being part of a multicultural, highly driven team of professionals
  • 20 vacation days / year + 75% holiday bonus (Prima Vacacional)
  • 1 month (proportional) of Christmas bonus (Aguinaldo)
  • Food vouchers
  • Health & Life insurance
  • Competitive salary

 

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