BB| Marketing Manager

About the role

We're looking for a highly motivated Marketing Manager to join our team! 

The Marketing Manager role is responsible for driving strategic marketing initiatives and campaigns to enhance brand visibility and customer engagement. In this role, you will oversee cross-functional teams, analyze market trends, and develop effective marketing strategies to achieve business goals and objectives.

Key responsibilities

• Develop and execute comprehensive marketing strategies to increase brand awareness and drive customer acquisition
• Lead a team to create and manage engaging content across various platforms, including social media, email, and website
• Collaborate with cross-functional teams to ensure consistent messaging and branding in all marketing efforts
• Conduct market research to identify trends and opportunities, adjusting strategies accordingly
• Manage the marketing budget, track expenses, and measure ROI on campaigns
• Analyze data and generate reports to assess the effectiveness of marketing campaigns
• Stay updated on industry trends and best practices to keep the company's marketing approach current and innovative
• Build and maintain relationships with media outlets, partners, and influencers to expand the brand's reach

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• Experience in developing and implementing successful marketing strategies
• Strong leadership skills and the ability to manage and inspire a team
• Proficiency in digital marketing techniques and tools, including SEO, SEM, and social media platforms
• Excellent analytical skills to interpret data and make informed decisions
• Effective communication and collaboration skills across departments and with external partners
• Experience in budget management and measuring ROI on marketing campaigns
• Up-to-date knowledge of industry trends and best practices in marketing

Bohen Group began using Greenhouse Talent Matching on 5/1/2025. Learn more.