Job Summary

A BDA Program Manager is responsible for building and executing marketing plans and growth strategies on assigned account(s). This role involves developing and implementing e-commerce strategies to drive revenue, enhance customer experience, and achieve business objectives to support the retail programs of our clients.   They support the company initiatives to deliver increased profitability, organic sales, exceptional customer experience and improvements in efficiency. Program Managers are the expert on client contract specifics, monitoring for compliance while using data to make informed decisions as well as identify future opportunities. They will understand P&L and manage all business aspects on assigned account(s) including sales forecasting, budgeting, expense management, P&L analysis and reporting to client on program(s) performance and added value.

The Program Manager will develop seamless working relationships to ensure optimal alignment between internal teams and clients to best support their e-commerce programs and provide an unparalleled customer experience to maximize growth opportunities.  The Program Manager will collaborate with cross-functional teams, including marketing, merchandising, procurement, inventory, sales, IT, and customer service to ensure the successful execution of e-commerce programs.

BDA’s ideal Program Manager is a proven leader with a passion and a solid understanding of managing ecommerce and retail programs as well as leading cross-functional teams.   They will be a self-starter that leads by example and possess a high EQ.  The Program Manager will be ambitious in nature, detail focused and eager to drive our clients’ business with solid planning and execution.  Program Managers will display strong project management and organizational skills and have a proven ability to drive profitability, sell solutions and strategies to clients, and problem solve various situations.

Job Description

Duties and responsibilities

§  Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.

§  Build and execute a strategic account plan including launch and marketing strategy that align with clients’ goals and initiatives to increase profitability, drive revenue and margin to exceed annual sales budget and clients’ ecommerce program goals..

§  Grow existing profitable revenues and develop new sales channels and opportunities.

§  Be the expert for client contract specifics, monitoring for compliance.

§  Manage P &L and analyze data to drive profitable strategy including management of expenses to budget.

§  Lead weekly client and team meetings.

§  Disseminate client’s program requirements and brand direction to all of BDA’s internal retail partners

§  Work with multiple internal teams to meet and exceed client objectives and expectations.

§  Create and manage all launch and marketing timelines.

§  Maintain optimum alignment between team and clients.

§  Collaborate with inventory team to monitor inventory levels, initial buys, re-buys and liquidation of discontinued stock

§  Other job duties and projects as assigned

Job Skills and Traits

• Proven ability to sell solutions and strategies to multiple clients
• Proven ability to influence clients towards mutually beneficial solutions
• Solution oriented
• Strong project management skills
• Proven experience in e-commerce project management or a related role..
• Familiarity with e-commerce platforms and technologies, preferably with Magento
• Strong presentation skills
• Ability to prioritize and manage multiple tasks/assignments, to meet deadlines
• Highly organized, detail oriented and analytical.  Familiarity with GA4 analytics tool helpful.
• Understand and manage forecasting, budgets and P&L statements
• Clear and effective communication skills with both internal and external stakeholders
• Results focused – consistently achieves profitable sales goals
• Ability to remain flexible and willing to change strategies as business needs dictate.

Qualifications

• Bachelor’s degree or equivalent combination of work and experience
• 2+ years experience working with accounts’ retail stores and ecommerce platforms to deliver profitable results
• Strong project management experience and business acumen
• 3+ years sales and/or account management experience
• Proficiency with MS Office suite including ability to create documents and spreadsheets utilizing MS office software and Smartsheet.
• Experience with change management