eCommerce Merchandiser/ Product Manager

China

IN A NUTSHELL

We’re growing fast across Tmall, JD, Douyin and WeChat, and we need someone who can turn platform insight into sales. You’ll sit on the China country team, reporting to our Country Manager, and partner with global planning and marketing to make Bellroy unmistakable on‑platform. Recently we’ve seen strong momentum from our 618 season learnings, launched a cross‑platform hero product that outperformed expectations, and grown our presence on Douyin through targeted campaign tests.

This role is where commercial precision meets creative thinking — you’ll forecast demand, identify hero SKUs, optimise assortments, shape PDPs and markdown strategies, and feed clear, actionable insight back into planning. You’ll balance launches and BAU, translate local trends into repeatable assortment plays, and work closely with Ops and Marketing to make sure the right products are in the right place at the right time.

We also know what top merchandisers actually want — and we built the role around it. You won’t just make recommendations: you’ll own assortment decisions and campaign SKU selection for China channels end‑to‑end. You’ll have fast, usable data at your disposal — we invest in analytics so decisions are backed by timely insight, not guesswork. And you’ll have room to test: campaigns, hero SKU rotations and localised assortments are encouraged here, and we measure outcomes so good ideas get scaled.

YOU COULD BE THE ONE IF YOU …

  • Have 3–5 years’ experience in ecommerce merchandising or product manageing, assortment planning or category management
  • Know China’s ecommerce landscape inside-out — from Tmall to Douyin and niche platforms in between
  • Have a strong sense for product performance — when to double down, when to pivot
  • Love using data to inform smart decisions and optimise future plans
  • Can move between big-picture planning and detail-level execution with ease
  • Communicate clearly, operate calmly, and think with both rigour and curiosity

We’d be especially excited if you…

  • Have worked in fashion, lifestyle or accessories
  • Understand how pricing, inventory and content interact along the digital shelf
  • Have experience with both launch campaigns and BAU merchandising
  • Want to help shape a global brand’s local impact in China

IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE …

  • Partnered with Marketing to identify top SKUs for an upcoming Douyin campaign
  • Built a Q4 Tmall forecast model using learnings from 618
  • Flagged low-performing items and proposed a markdown strategy
  • Shared insights from a cross-platform hero product analysis with the global team
  • Aligned with Ops to ensure inventory coverage for an upcoming drop
  • Reviewed and refined PDPs for Q3 product launches
  • Surfaced three new product ideas inspired by local trends and customer behaviour

LOCATION & HOURS

This is a full-time role based in Shanghai, with flexibility to work in a hybrid setup. Some collaboration with global teams may involve occasional evening calls, but we aim to keep calendars sane and purposeful.

WHY WORK FOR BELLROY?


At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.


Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities. If you need reasonable accommodations at any stage—whether it’s applying, interviewing, completing pre-employment testing, or otherwise participating in the selection process—please contact us at careers@bellroy.com. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.

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