
Senior Account Executive, Travel & Lifestyle
ABOUT BERLINROSEN
BerlinRosen is a fast-growing, full-service consulting and communications firm with more than 300 communications and campaign strategists in New York, Washington, D.C. and Los Angeles. Since its founding in 2005, BerlinRosen has powerfully expanded its presence in corporate, social impact/ESG, nonprofit, entertainment, media, racial justice, healthcare, hospitality, real estate, architecture, design, urbanism, land use, lifestyle, technology, issue advocacy and workers’ rights communications. They have received more than 50 awards and recognitions, including being the only agency to be named #1 on Observer’s PR Power List for three consecutive years, PRNews’ Large PR Agency of the Year (2023; 2021), PR News’ Digital Firm of the Year (2023) and 5/5 Stars on Forbes’ latest Best PR Agencies in America list.
People of all backgrounds and abilities are strongly encouraged to apply. BerlinRosen is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.
ABOUT THE CITIES TEAM
Our growing Lifestyle team within the Cities practice works on some of the most forward-looking projects in New York City and around the country. Our clients - include Singapore Airlines, Marriott International, Los Angeles Tourism, New Zealand Tourism, Shangri-La Hotels, The Meatpacking District, SUMMIT One Vanderbilt, CityPickle and more - trust us with critical strategic communications plans for shaping brands, opening new hotels, attractions and driving consumers to high end establishments.
BerlinRosen’s Cities practice comprises over 70 communications professionals who bring a unique campaign-style approach to strategic communications. We work with visionary clients in New York, Los Angeles and other major cities across the country on issues ranging from real estate, travel, lifestyle, arts & culture, urban planning, affordable housing, issue advocacy, social impact and progressive policy, public affairs, healthcare, higher education and more. Whether it’s winning community and political support, policy change, elevating new projects and brands or launching some of our city's most visited attractions, we help our clients shape the future of cities.
ABOUT THIS ROLE
BerlinRosen is seeking a Senior Account Executive to join our team. You will lead daily client relations, plan and execute day-to-day project deliverables, support and lead client teams and conceptualize strategies, pitches and media placements. This person will work closely with client leads and internal staff, delegating to peers and junior staff and develop and advance strategy with senior leaders. This is a great opportunity for someone who is interested in honing their communications skills in the travel, lifestyle, retail, hospitality and culinary destinations, and who can work directly with senior executives at these firms to plan and implement holistic communications strategies.
Role location: This role is based in our New York, N.Y. office on a hybrid basis. The Cities team is in-office 3 days per week.
ACCOUNTABILITIES AND QUALIFICATIONS
As a Senior Account Executive on the Lifestyle team you will…
- Develop and implement strategy and campaign planning for multiple high-profile client accounts, for both earned media and influencer strategy
- Serve as a day-to-day point of contact for clients
- Engage with key reporters and editors
- Lead outreach and maintain influencer/creator relationships to ensure smooth collaborations with clients
- Use your knowledge of the media landscape to develop creative, interesting opportunities to promote clients and generate earned media coverage
- Write and edit persuasive external and internal documents such as press releases, op-eds, fact sheets, talking points and communications plans
- Draft and develop content that can be leveraged for both earned media and owned-channels, including LinkedIn, Instagram and other online platforms
- Secure and supervise media interviews and shoots
- Concept, secure and assist with execution of events and partnerships
- Assist with the planning and execution of influencer-facing events such as property tours, curated dinners, and launch events
- Participate in business development opportunities
- Manage internal client teams and mentor junior staff
Essential skills:
- A minimum of 3-4 years of strategic communications experience
- Experience in media relations for clients in the travel, lifestyle, hospitality and culinary industries
- Outstanding project management skills, with the ability to prioritize work streams and track progress across multiple teams
- Ability to multitask, handle multiple projects at once, work quickly and meet deadlines in a fast-paced environment with high attention to detail
- Demonstrated relationships with reporters and strong news sense
- Able to communicate clearly and effectively, both verbally and in writing, with varying levels of staff, clients, the media, etc.
- Ability to work with a team to meet group objectives
- Confident communications skills to support with direct client communications via phone, email, video call and in-person meetings
- A positive attitude and willingness to experiment with new tactics or platforms that support client objectives
WORKING AT BERLINROSEN
Compensation philosophy: BerlinRosen offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.
Salary range (commensurate with experience and skills): $80,000-$95,000
Benefits:
- Medical, dental and vision insurance for employees and dependents
- Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)
- 401K with a 4% employer match and no vesting period
- Flexible paid time off
- Pre-tax commuter benefits
- Mobile phone reimbursement for data and minutes
- Employer-funded life insurance
- Discounted annual bikeshare membership
- Corporate discounts through Tickets at Work
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We're part of Orchestra, the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals. Learn more at: www.orchestraco.com.
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