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Marketing Operations Specialist

Hybrid or Remote

We Speak Safety and Efficiency:  

In September of 2024, Bestpass, Fleetworthy, ExpressTruckTax and Drivewyze rebranded as Fleetworthy. This rebrand reflects our ongoing mission to simplify fleet safety, compliance, and toll management under one unified brand.

Fleetworthy is revolutionizing road safety and fleet management with a command center for safety, compliance, and efficiency. Our connected suite provides real-time insights and control, enabling customers to maximize efficiency, reduce risk, and save money.

With technology that unifies safety, compliance, toll management, weigh station bypass, and more, Fleetworthy empowers organizations to perform at their best. We simplify operations to ensure every vehicle and driver is not just compliant, but beyond compliant.  Supporting millions of drivers and vehicles, Fleetworthy is leading a new era in road safety and fleet technology.   

At Fleetworthy, you’re in the driver’s seat! 

About the Role 

We are seeking a detail-oriented and analytical Marketing Operations Specialist to join our dynamic marketing operations team. Reporting to the Senior Manager, Marketing Operations, this role focuses on supporting marketing systems, reporting, and data management to drive impactful marketing strategies and decisions. A key aspect of this role involves validating data and maintaining high standards of data hygiene and quality. 

The right individual for this role has a passion for learning and thinks with a data-first mindset. This role is best for someone who likes hard problems and coming up with creative ways to solve them.  

Key Responsibilities 

  • Data Validation & Hygiene: 
    • Ensure the accuracy, consistency, and cleanliness of marketing data and system processes across platforms. 
    • Conduct regular audits and implement processes to maintain data integrity.
    • Identify and resolve data discrepancies or errors proactively. 
  • Data Analysis & Reporting:
    • Generate, analyze, and distribute regular and ad-hoc marketing reports.
    • Provide actionable insights from data to optimize marketing strategies.
    • Maintain dashboards and reporting tools for key performance metrics.
    • Prepare executive-ready presentations to communicate insights and progress on key initiatives. 
  • Marketing Technology Management:
    • Work with Salesforce CRM data to ensure clean data and efficient processes.
    • Support Marketo marketing automation needs as-needed, ensuring campaigns are set up, executed, and measured effectively.
    • Assist with integrating and maintaining data visualization tools like Tableau. 

Qualifications 

  • Minimum of 2 years of marketing operations or analytics experience. 
  • Proficiency in Salesforce and Microsoft Excel (e.g., advanced functions like pivot tables, data normalization, macros, etc.). 
  • Experience with Marketo. 
  • Familiarity with data visualization tools (e.g., Tableau, Power BI). 
  • Exceptional attention to detail and ability to work in a fast-paced environment. 
  • Strong analytical and problem-solving skills. 
  • Excellent verbal and written communication skills. 

Compensation Range

  • Up to $55,000 USD Yearly

What Drives Us to Work Every Day: 

  • We pride ourselves on making a difference, for our employees, clients, and their businesses.
  • We accept team members for who they are and what they bring to the table. 
  • We are proud to build all our relationships based on transparency and trust. 
  • We are a team of energetic and curious individuals passionate about the work we do every day! 

 Our Core Values – We are 1TEAM 

  • People 1st - People 1st! We win as a team by collaborating, having each other’s backs, and bringing out the best in each other. We always treat others as they would like to be treated.  
  • Trust - We inspire trust by delivering on our promises, owning outcomes, being transparent in our communications, and acting with integrity.    
  • Every Trip Matters - Because every trip that our customers take is important to them, it's important to us. Whether it is a load being hauled across the country or a service vehicle traveling on a toll road, our customers count on us to deliver the right expertise, software, and data to make every trip safe, efficient, and productive.   
  • Always Innovating - We solve for the customer and focus on outcomes.  We are nimble in our approach. When we fail, we fail fast and learn from it. We are here to disrupt, not to fit in. 
  • Mindset - We are committed to a growth mindset. Our efforts and attitudes are what determine our abilities. We embrace good criticism. We seek new challenges. We never stop learning. 

About Bestpass: Bestpass is a comprehensive payment platform provider and leader in toll management solutions for commercial fleets of all sizes. Bestpass saves fleets time and money by consolidating payments and providing insight into cost per vehicle. Bestpass, founded in 2001, covers 100% of major toll roads across the U.S., supports more than 30,000 customers, and processes over $1.5 billion in toll transactions annually. Bestpass offers a range of toll coverage options for owner-operators, regional fleets, and national fleets, as well as customized solutions for specific needs. 

About Fleetworthy Solutions: Fleetworthy Solutions, Inc. provides DOT safety and regulatory compliance services to commercial fleets that take them Beyond Compliant. Fleetworthy combines exceptional client service, advanced technologies, and more than 40 years of transportation industry expertise to make sure that drivers and assets are truly fleetworthy. The company helps private fleets, for-hire carriers and third-party logistics companies of all sizes surpass compliance of federal, state, and local regulations and streamline processes to reduce costs and mitigate risks.  

Fleetworthy is committed to fostering a diverse and inclusive culture that is respectful and welcoming of individual differences. We are proud to be an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or maternity status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations 

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