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Event Marketing Manager

Hybrid or Remote

We Speak Safety and Efficiency:  

In September of 2024, Bestpass, Fleetworthy, ExpressTruckTax and Drivewyze rebranded as Fleetworthy. This rebrand reflects our ongoing mission to simplify fleet safety, compliance, and toll management under one unified brand.

Fleetworthy is revolutionizing road safety and fleet management with a command center for safety, compliance, and efficiency. Our connected suite provides real-time insights and control, enabling customers to maximize efficiency, reduce risk, and save money.

With technology that unifies safety, compliance, toll management, weigh station bypass, and more, Fleetworthy empowers organizations to perform at their best. We simplify operations to ensure every vehicle and driver is not just compliant, but beyond compliant.  Supporting millions of drivers and vehicles, Fleetworthy is leading a new era in road safety and fleet technology.   

At Fleetworthy, you’re in the driver’s seat! 

Overview: 

We are seeking an experienced and proactive Event Marketing Manager to join our marketing team. Reporting to the Senior Manager of Event Marketing, this role is pivotal in driving event strategies that generate and accelerate the sales pipeline, enhance brand presence, and support Account-Based Marketing (ABM) initiatives. The ideal candidate will have a strong background in planning and executing trade shows, webinars, and ABM-focused event tactics to engage key prospects and customers in the fleet and technology industries. 

Key Responsibilities: 

  • Event Strategy, Planning, and Execution: 
    • Plan and execute trade shows, webinars, and virtual events to support pipeline growth and reinforce the company’s position as an industry leader. 
    • Collaborate with Sales, Partner, and Customer teams to identify key accounts and tailor event strategies that align with business goals.
    • Coordinate event logistics, including venue selection, vendor relationships, booth design, and event marketing materials.
    • Integrate event strategies with broader marketing campaigns to deliver personalized experiences for targeted accounts. 
  • Account-Based Marketing Activation:
    • Partner with Marketing, Sales, Partner, and Customer departments to develop and activate ABM event tactics that drive engagement with high-priority accounts.
    • Create tailored pre-event and post-event campaigns designed to nurture relationships and accelerate decision-making within target accounts.
    • Track and report on ABM-focused event outcomes, including account engagement, pipeline contribution, and ROI. 
  • Sales Pipeline Growth:
    • Align event strategies with business development objectives, ensuring events generate qualified leads and opportunities for the sales pipeline.
    • Collaborate with Sales, Partner, and Customer departments to deliver targeted outreach and follow-up campaigns to maximize event impact on revenue generation. 
  • Brand Building and Thought Leadership: 
    • Leverage events to position the company as a thought leader in fleet and technology industries. 
    • Drive impactful experiences that amplify the company’s brand visibility and create memorable interactions for prospects and customers. 
  • Performance Analysis and Optimization: 
    • Measure event success through key metrics such as lead quality, account engagement, and cost-per-lead. 
    • Analyze results to refine future event and ABM strategies, improving ROI and campaign effectiveness. 
  • Budget and Resource Management:
    • Develop and manage budgets for events and ABM activations, ensuring efficient use of resources while achieving high-quality outcomes. 

Key Results: 

  • Establish the company as a leader in the fleet and technology sectors through industry events and personalized account activations. 
  • Optimize event performance and ROI through data-driven analysis and continual process improvements. 
  • Increase engagement and pipeline acceleration for key accounts through targeted ABM event tactics. 

Qualifications: 

  • 5+ years of experience in event marketing, including experience with ABM-focused strategies. 
  • Industry experience in fleet management or technology / SaaS is required. 
  • Proven ability to manage multiple projects simultaneously while maintaining attention to detail. 
  • Strong collaboration skills, with experience working across teams and with external vendors and partners. 
  • Proficiency in project management, marketing, and CRM tools (e.g., Monday.com, Salesforce, Zoom webinar). 
  • Willingness to travel for in-person events as required, up to 15%. 

Key Competencies: 

  • Strategic thinking with the ability to align event and ABM strategies with broader marketing and sales goals. 
  • Strong project management skills with a focus on delivering results on time and within budget. 
  • Creative problem-solving and adaptability in a fast-paced environment. 
  • Excellent communication and interpersonal skills for effective collaboration. 

Compensation:

Up to $100,000 USD Yearly 

Time Zone:

Eastern or Central Time Zone Required

What Drives Us to Work Every Day: 

  • We pride ourselves on making a difference, for our employees, clients, and their businesses.
  • We accept team members for who they are and what they bring to the table. 
  • We are proud to build all our relationships based on transparency and trust. 
  • We are a team of energetic and curious individuals passionate about the work we do every day! 

 Our Core Values – We are 1TEAM 

  • People 1st - People 1st! We win as a team by collaborating, having each other’s backs, and bringing out the best in each other. We always treat others as they would like to be treated.  
  • Trust - We inspire trust by delivering on our promises, owning outcomes, being transparent in our communications, and acting with integrity.    
  • Every Trip Matters - Because every trip that our customers take is important to them, it's important to us. Whether it is a load being hauled across the country or a service vehicle traveling on a toll road, our customers count on us to deliver the right expertise, software, and data to make every trip safe, efficient, and productive.   
  • Always Innovating - We solve for the customer and focus on outcomes.  We are nimble in our approach. When we fail, we fail fast and learn from it. We are here to disrupt, not to fit in. 
  • Mindset - We are committed to a growth mindset. Our efforts and attitudes are what determine our abilities. We embrace good criticism. We seek new challenges. We never stop learning. 

About Bestpass: Bestpass is a comprehensive payment platform provider and leader in toll management solutions for commercial fleets of all sizes. Bestpass saves fleets time and money by consolidating payments and providing insight into cost per vehicle. Bestpass, founded in 2001, covers 100% of major toll roads across the U.S., supports more than 30,000 customers, and processes over $1.5 billion in toll transactions annually. Bestpass offers a range of toll coverage options for owner-operators, regional fleets, and national fleets, as well as customized solutions for specific needs. 

About Fleetworthy Solutions: Fleetworthy Solutions, Inc. provides DOT safety and regulatory compliance services to commercial fleets that take them Beyond Compliant. Fleetworthy combines exceptional client service, advanced technologies, and more than 40 years of transportation industry expertise to make sure that drivers and assets are truly fleetworthy. The company helps private fleets, for-hire carriers and third-party logistics companies of all sizes surpass compliance of federal, state, and local regulations and streamline processes to reduce costs and mitigate risks.  

Fleetworthy is committed to fostering a diverse and inclusive culture that is respectful and welcoming of individual differences. We are proud to be an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or maternity status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations 

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