CRM & VIP Analyst – Unlock Customer Insights & Drive Action! 

📍 Location: Malta 
🔍 Are you passionate about using data to drive decisions and enhance customer experiences? Do you have a desire to learn more about the sports betting and gaming industry while applying your analytical expertise? 

At Betsson Group, we are looking for a CRM & VIP Analyst who is excited to dive into data, uncover trends, and optimize player engagement across our Casino & Sports verticals. If you are eager to understand customer behavior, drive actionable insights, and collaborate with key stakeholders, this role could be the perfect fit for you! 

Why Betsson? 

💡 Fast-paced, data-driven decision-making environment 
🎯 Opportunity to directly influence CRM & VIP strategies with data insights 
📈 Career growth within a dynamic, international iGaming company 

What You Bring 

• 2+ years of experience in data analysis, CRM analytics, or customer insights 
• A genuine passion to learn about the sports betting & gaming industry (Casino & Sports) 
• Proficiency in SQL (Python is a plus) 
• Experience with Power BI or similar Business Intelligence tools 
• Strong ability to translate data into actionable recommendations 
• A flexible, solution-oriented mindset in a fast-moving environment 
• Analytical Skills: Strong ability to analyze data, identify trends, and interpret complex datasets, including analysis of CRM campaigns using statistical methods (e.g., A/B testing) 
• Experience with applied statistics for deeper data analysis 
• Communication: Excellent written and verbal English communication skills with the ability to present findings clearly to both technical and non-technical stakeholders 

What You’ll Do 

You’ll be a key analytical partner for CRM, VIP, Casino, and Sports teams, driving data-informed decisions and enhancing player engagement strategies. 

• Collaborate with regional teams to plan and refine CRM campaigns, forecast spend, and provide insights throughout the customer lifecycle 
• Analyze CRM & VIP spend to ensure smart investment at each lifecycle stage 
• Track and optimize CRM outbound communication (SMS, emails, push notifications, outbound calls) by monitoring key metrics like deliverability, open rates, and click rates 
• Provide Key Account Managers with valuable insights into VIP player behavior, helping them understand what drives activity at different stages of the player lifecycle 
• Analyze why players prefer certain games and how CRM activities can influence their behavior 
• Predict bonus risk and fraud by understanding gaming patterns and trends 
• Provide insights to help optimize VIP event management for greater return on investment 

Bonus Skills (Nice to Have) 

➕ Degree in Statistics, Mathematics, Economics, or related field 
➕ Experience with JIRA or Confluence 
➕ Understanding of player bonuses & incentives 

What’s in It for You? 

🚀 A role where your insights directly shape player engagement strategies 
🌍 Be part of an international, dynamic, and data-driven team 
📈 Opportunities for career growth in the iGaming industry 

If you are ready to take the next step in your career and bring data-driven insights to CRM & VIP strategies, we’d love to hear from you!

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