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CRM & VIP Analyst
CRM & VIP Analyst
📍 Location: Malta
🔍 Do you thrive on uncovering stories behind the data and using your insights to create exceptional customer experiences? At Betsson Group, we're searching for a CRM & VIP Analyst who can unlock the power of data to boost player engagement and loyalty across our dynamic Casino & Sports verticals.
A Flavour of What You’ll Be Doing:
- Measure & Optimise CRM Performance
Track and analyse the effectiveness of CRM campaigns (email, SMS, push notifications, outbound calls). Proactively forecast results and flag areas for improvement. - Partner with Key Stakeholders
Collaborate closely with CRM teams to provide data-driven insights, regular reporting, and performance summaries on campaign effectiveness and player engagement. - Deep Dive into Player Insights
Perform detailed analysis to understand player behavior, identify key engagement drivers, and deliver actionable recommendations to enhance player lifecycle value. - Forecast & Analyse Spend
Ensure CRM & VIP spending aligns with strategic goals by forecasting, monitoring, and evaluating campaign and player lifecycle investments. - Proactive Risk Management
Identify bonus risk, detect potential fraud, and provide insights into player behavior patterns to mitigate risks and optimise marketing spend. - Enhance VIP Experiences
Support VIP Managers by delivering insightful analysis of high-value player activities, preferences, and responses to CRM initiatives. Guide decision-making for VIP event planning and execution. - Maintain & Innovate Reporting
Build, maintain, and enhance CRM & VIP dashboards and reports to ensure stakeholders have the latest data at their fingertips.
WHAT WE ARE LOOKING FOR:
- Bachelor’s degree or higher in Mathematics, Statistics, Economics, or another quantitative discipline.
- 2+ years of experience in data analytics, CRM analytics, or customer insights.
- Strong proficiency in SQL
- Familiarity with Python
- Solid experience using Power BI or similar Business Intelligence tools
- Familiarity with statistical methods such as A/B testing and advanced analytics
- Prior experience or genuine interest in the iGaming industry
- Understanding of player bonuses and incentives
Key Analytical Skills
- Great at problem solving and critical thinking – highly analytical and knows how to approach and solve business questions, providing actionable insight to stakeholders.
- Highly analytical, curious, and able to approach complex business questions strategically.
- A compelling storyteller, able to communicate data insights effectively to technical and non-technical stakeholders.
- Takes ownership and proactive
- Solution-oriented, flexible mindset—comfortable in a dynamic, fast-paced environment.
- Driven by results, always seeking opportunities for improvement through data-driven decision
Why Join Betsson Group?
- Influence key decisions in an environment where data-driven insights truly matter.
- Thrive within a global team of innovators who value collaboration and continuous learning.
- Grow your career in one of the most exciting, data-rich industries
Ready to turn your analytical skills into real-world player engagement success?
Apply now and join us on the journey to drive outstanding customer experiences through data.
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