Paid Social Specialist

Excellent opportunity to join Betsson Group as our new Paid Social Specialist!

THE CHALLENGE

We are looking for a professional with a relevant experience in managing advertising campaigns on social media (mainly, but not only, Facebook/Instagram, X, Snapchat), who will manage the daily activities on our ad accounts (including campaign setup and optimisation, budget management, account whitelisting and other tasks/workflows) as well as the communication with internal and external stakeholders. You will proactively explore trends and activities in the gaming industry which could inspire the Group’s strategy for Paid Social.

RESPONSIBILITIES:

• Manage and execute/supervise paid social media activities and customer acquisition/retention efforts together with the Central Marketing team, the Regional teams and external suppliers.
• Support the Paid Social Manager on the execution of the quarterly plans across different platforms, always in alignment with the Regional marketing strategy and targets.
• Work together with the Content and Social Media team to create and suggest conversion-driven content and/or outsource the creation effectively.
• Support Regional Content specialist in the design and creation of high-quality and effective paid Social Media ads, including images/videos from existing templates and post copy.
• Support Regions in extensive A/B testing of creatives and audiences on our Social Media ads, to grant the best campaign optimization on each step of the customer funnel (branding, prospecting, retargeting).
• Monitor and review existing paid social activities, procedures and workflows on a daily basis, constantly being in touch with the Regional teams and the external suppliers.
• Take over the creation of periodical reports to be shared and discussed with internal stakeholders during our weekly/bi-weekly catch-ups.
• Take care of budget management on the accounts on a regular basis, suggesting tactics (always in alignment with our PS Manager) aimed to reach an optimal spend vs budget.
• Keep alignment with the activities of the other Biddable Teams (PPC & Programmatic) on their channels.

Requirements :

• At least 4 years of hands-on ads management experience (Mandatory: Meta; optional: X, Snapchat)
• At least 2 years of experience in the Gaming industry
• Bachelor’s degree in marketing or equivalent (optional)

CHALLENGE ACCEPTED?

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