Senior Media Buyer
Who are we and why should you join us?
BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service – providing affordable and convenient therapy in 210 countries and over 60 languages across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.
As a Senior Media Buyer at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand.
At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.
What are we looking for?
In this role, you will be responsible for planning, buying, and optimizing media campaigns to drive brand awareness, customer engagement, and business growth. The ideal candidate will have a deep understanding of both traditional and digital media, with a proven track record of delivering successful, integrated campaigns.
What will you do?
- Develop and execute a comprehensive media strategy across linear and streaming.
- Manage and oversee media planning, buying, and optimization to ensure campaigns are delivered on time and within budget.
- Collaborate with cross-functional teams (e.g., marketing, creative, analytics) to align media strategies with overall business goals.
- Build relationships with key contacts in the industry, negotiating rates, ensuring clearance, and bringing opportunities to the table.
- Analyze performance data and provide actionable insights to optimize media spending and increase return on investment (ROI).
- Stay updated on the latest media trends, tools, and platforms to continuously innovate and refine media strategies.
- Develop and manage media budgets, ensuring effective allocation of resources.
- Prepare and present media performance reports and recommendations to key stakeholders.
What will you NOT do?
- You will NOT worry about funding. We have startup DNA, but we're fully backed and funded by our parent company, Teladoc Health.
- You will NOT be confined to your "job". We believe in nurturing employees’ interests and passions – even if some of them lie outside of your core responsibilities.
- You will NOT be bogged down by office politics, egos, or bad attitudes. Only positive, pleasure-to-work-with people are allowed here!
- You will NOT get burned out. We work hard, but we also believe in maintaining sustainable work/life balance. Seriously.
- You will NOT have to wonder why you’re doing the work you’re doing. Our day-to-day operations translate into people getting the help they need.
Can I work remotely?
Yes. We operate in Pacific Time and candidates in any time zone are welcome to apply. We also ask our employees to travel to our Mountain View, CA office up to three times per year and to one company offsite to collaborate in person in order to build better working relationships and experience our in-office culture. Travel expenses will be covered and reasonable accommodations will be made for those under unique circumstances who cannot travel.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5-7+ years of experience in media planning, buying, and optimization, with at least 2-3 years in a senior role.
- Strong expertise in media channels.
- Proficiency with media analytics tools.
- Proven ability to manage large budgets and optimize for performance.
- Excellent communication, negotiation, and presentation skills.
- Strong leadership and team management abilities.
- Ability to think strategically and creatively in a fast-paced environment.
- Ability to work in the US, to travel to our Mountain View, California offices up to three times per year and to an additional company offsite.
Benefits
- Competitive compensation
- Excellent health, dental, and vision coverage
- 401k benefits with employer matching contribution
- Unrivaled perks program (including free therapy, UberEats, and more)
- Remote work with regular in-person bonding experiences sponsored by the company
- Office in the heart of downtown Mountain View, a three-minute walk from Caltrain
- Commuter benefits, FSA accounts, and Employee Stock Purchase Programs
- The chance to build something that changes lives – and that people love
- Any piece of hardware or software that will make you happy and productive
- An awesome community of co-workers
The base salary range for this position is $150,000-$175,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2024. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.
At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.
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