International Podcast & Influencer Lead

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service – providing affordable and convenient therapy in 210 countries and over 60 languages across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As the International Podcast & Influencer Lead at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. 

At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.

What are we looking for?

In this role, you will spearhead partnerships and content strategies across podcasts and influencer channels globally. This role is perfect for someone who has a pulse on digital trends, is well-versed in influencer marketing best practices, and understands how to leverage podcasts and creators to drive brand awareness, affinity, engagement, and growth in diverse markets.

What will you do?

• Develop and execute a comprehensive podcast and influencer marketing strategy tailored to various international markets, building from the US playbook. 
• Identify, negotiate, and manage relationships with influencers, podcast hosts, and content creators aligned with our brand values and target audiences.
• Collaborate closely with brand, performance marketing, and regional teams to ensure influencer and podcast efforts integrate seamlessly into broader campaigns.
• Manage influencer contracts, deliverables, content approvals, and performance tracking.
• Ensure all content aligns with brand guidelines and complies with local regulations and cultural sensitivities.
• Monitor campaign effectiveness using key metrics such as engagement, reach, sentiment, and ROI.
• Stay ahead of podcast and influencer trends globally, identifying new opportunities for brand partnerships and collaborations.
• Manage agency relationships in addition to buying media directly. 
• Manage budgets and timelines effectively, ensuring maximum impact and efficiency.

What will you NOT do?

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Can I work remotely?

BetterHelp is based in California but we're a fully remote team. For those in the EU, you'll work your local hours but ask that a portion of your working hours overlap with our US team to ensure effective collaboration. Employees may also be asked to visit our Mountain View, CA office (up to three times per year) to build strong team connections and experience our culture. Travel expenses will be covered, and reasonable accommodations will be made for those with unique travel challenges.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 5+ years of experience in influencer marketing, podcast partnerships, or related roles, ideally in international markets.
• Proven track record of managing influencer campaigns and podcast collaborations at scale.
• Deep understanding of digital content trends, creator economies, and audience engagement tactics.
• Strong negotiation, relationship management, and communication skills.
• Highly organized, data-driven, and able to manage multiple projects across regions.
• Familiarity with mental health, healthcare, or regulated industries is a plus.
• Experience working with global influencer platforms, tools, and compliance processes.
• Fluency in multiple languages is a plus.

Benefits

• The chance to build something that changes lives – and that people love 
• Free BetterHelp accounts for all team members
• An awesome community of co-workers

 

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.