Editorial Strategist, SEO & Content

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As the Editorial Strategist at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.

What are we looking for?

The Editorial Strategist is a high-impact role responsible for shaping BetterHelp’s editorial roadmap and elevating the quality, authority, and discoverability of mental-health content. Operating at the intersection of editorial strategy, SEO, and generative search, this role ensures content is editorially excellent and optimized for visibility across search engines, AI-driven experiences, and long-tail discovery channels.

Partnering closely with the Head of SEO, the strategist translates organic growth goals—such as category expansion, generative search visibility, audience growth, and conversion impact—into clear editorial frameworks, content briefs, and prioritized investments.

This role collaborates cross-functionally with clinical, brand, PR, paid, and legal teams to ensure accuracy, sensitivity, and compliance, while managing freelance editors and leveraging AI-enabled workflows to improve quality, efficiency, and scale. The ideal candidate blends strong editorial judgment with data-driven decision-making.

What will you do?

Editorial Strategy, Roadmapping & Content Architecture

• Own the editorial content calendar in partnership with the Head of SEO, prioritizing categories, themes, and formats based on strategic opportunity.

• Define content angles, framing, narrative structure, and key messaging for new articles, updates, and category builds.

• Design editorial frameworks and templates that ensure clarity, accessibility, authority, and search intent alignment.

• Identify opportunities for new hubs, subcategories, and topical expansion through keyword, intent, and competitor analysis.

• Translate SEO insights into prioritized content clusters, briefs, and scalable templates.

• Monitor generative search ecosystems (SGE, AI Overviews, LLM-driven results) and guide editorial adjustments to maintain visibility.

• Scope, brief, and publish research-driven content in partnership with Brand and PR.

Content Briefing & Editorial Guidance

• Create clear, structured content briefs covering outlines, tone, SEO requirements, research inputs, and sourcing expectations.

• Guide editors and writers on depth, clinical accuracy, readability, and user intent.

• Recommend high-impact updates, rewrites, or repositioning of underperforming content.

Content Quality, Voice & Brand Alignment

• Act as the editorial owner for accuracy, sensitivity, inclusivity, and narrative quality.

• Partner with clinical and legal teams to validate sensitive or high-risk content.

• Uphold and evolve brand voice and editorial guidelines across all content surfaces.

• Ensure cohesive storytelling across blog, category pages, video scripts, and social content.

Performance Analysis & Optimization

• Analyze SEO, engagement, and AI-visibility metrics to inform editorial improvements.

• Recommend and evaluate tests across headlines, structure, snippets, and metadata.

• Communicate insights to SEO leadership, linking editorial changes to rankings, traffic, category growth, and conversion impact.

• Recommend landing page improvements or new page creation based on performance and competitive analysis.

What will you NOT do?

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Can I work remotely?

Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel.

Requirements

• 4–7+ years in editorial strategy, SEO content strategy, or digital publishing in a high-volume content environment.
• Strong understanding of mental health or other sensitive, regulated domains preferred.
• Experience managing an editorial team.
• Demonstrated ability to translate keyword research and search data into editorial strategy.
• Skilled at structuring content for user intent, discoverability, clarity, and authority.
• Proficiency with keyword tools, analytics platforms, and generative search tools (e.g., Ahrefs, Profound, GSC, SimilarWeb, AirOps).
• Experience working with a CMS (publishing workflows, templates, content modeling, QA).
• Exceptional writing, editing, and narrative-structuring skills.
• Deep understanding of inclusive language, clinical nuance, and editorial sensitivity requirements.
• Strong communication skills with the ability to collaborate across SEO, clinical, brand, PR, and legal teams.

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company
• Competitive compensation 
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers

The base salary range for this position is $120,000 - $140,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2026. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.