Director of Growth (Organic Channels)

About us:

Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

Key Responsibilities:

• Lead the strategy and execution for our organic channels: SEO, ASO, and Referral.
• Analyze and optimize the organic acquisition funnel, from discovery to conversion, identifying bottlenecks and unlocking growth opportunities.
• Develop and test creative, unconventional growth tactics with a hacker’s mindset.
• Collaborate with CRM, CRO, Social, Content, Design, and Engineering teams to align growth efforts with features and user experience.
• Track performance metrics and continuously iterate to improve acquisition.
• Stay on top of trends in search, social platforms, app stores, and referral mechanics to stay ahead of the curve.

What we're looking for:

• Experience: 5+ years in growth, marketing, or product roles, with a strong focus on organic channels.
• Expertise: Deep understanding of organic acquisition funnels, how users discover, engage, and convert without paid influence.
• Channel Mastery: Proven success scaling SEO, ASO, or referral programs from early-stage to meaningful acquisition drivers.
• Mindset: Creative problem solver who moves fast, experiments constantly, and thrives in ambiguity.
• Analytical: Comfortable digging into data, measuring impact, and making decisions grounded in insight.
• Collaborative: Works well across teams and disciplines to get things done.

What we offer: 

• Competitive salary
• Discretionary bonus
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space
• Exclusive employee discounts and perks through Perkopolis
  
  

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Betty Gaming CA Ltd. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process.  Please advise our Talent Acquisition Specialist in advance should accommodation be required.