BI Developer (Marketing)

About us:

Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we’ve set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players’ safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

• Define, build, and maintain operational and marketing-focused KPIs that align with business objectives
• Act as a business partner to cross-functional stakeholders, with a strong focus on supporting Marketing
• Analyze marketing and customer datasets to identify trends, performance drivers, and opportunities for growth across acquisition, retention, and SEO
• Evaluate customer segmentation, acquisition funnels, retention, and campaign performance to optimize spend, ROI, and channel efficiency
• Leverage data from Google Analytics (GA), Google Search Console, Sensor Tower, and internal systems to understand consumer behavior and market trends
• Partner with the CRO Manager to plan and assess A/B tests and experiments, ensuring insights are actionable and statistically sound
• Deliver clear, data-backed recommendations to inform channel strategy, creative optimization, lifecycle initiatives, and overall marketing performance
• Safeguard the accuracy, consistency, and integrity of data used across reports, dashboards, and analytical models
• Design and produce reports and dashboards using Tableau or direct SQL queries, with an emphasis on marketing analytics and campaign performance visualization
• Work closely with data and engineering teams to translate business requirements into technical specifications, ensuring alignment between marketing goals and data solutions
• Provide clear documentation for metrics, dimensions, and KPIs, and train stakeholders to use self-service BI tools effectively

• 5+ years of experience in Business Intelligence, marketing analytics, or a similar analytical role supporting Marketing, Growth, Performance, or CRM teams
• Strong understanding of digital marketing metrics, funnels, attribution, A/B testing, SEO, and campaign performance measurement
• Experience with Google Analytics, Google Search Console, and marketing data pipelines
• Strong proficiency with Tableau and a solid sense of effective data storytelling and visualization design
• Advanced SQL skills, including query design, data validation, and troubleshooting across multiple data sources
• Experience working with data warehouse technologies such as Redshift and BigQuery
• Demonstrated ability to perform root cause analysis, build/interpret data models, and identify actionable insights that improve marketing performance
• Ability to communicate insights and recommendations to senior stakeholders, tailoring messages for both technical and business audiences

• Understanding of iGaming KPI and player behavior metrics
• Working knowledge of Python for data analysis
• Familiarity with paid media platforms (Meta, Google Ads), affiliate marketing tracking, or SEO tools

What we offer:

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Betty Gaming CA Ltd. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process.  Please advise our Talent Acquisition Specialist in advance should accommodation be required.