CRO Manager

About us:

Betty is an entertainment company innovating at the intersection of real money online casino (iCasino) and casual mobile gaming.

Our accreditation by the Alcohol and Gaming Commission of Ontario (AGCO) marked our entrance as a B2C operator in February 2023, a milestone in redefining industry standards.

At Betty, we are creating a new model for the online casino experience. We’re changing gambling for good. We offer a uniquely transparent way for players to relax, unwind and have fun in a safe and supportive environment. We are accessible, fair and inclusive, and we are just getting started.

You can expect to work with a talented, dedicated team in a supportive and collaborative environment. We care about our employees the same way we care about our players.

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

About the role:

We’re looking for a Conversion Rate Optimization (CRO) Manager to join our Growth team. You’ll take full ownership of the CRO roadmap - hands-on and execution-focused - by building a testing strategy, prioritizing high-impact opportunities, and running experiments that drive measurable improvements across the entire user journey on both the marketing and product sides.

You’ll collaborate closely with marketing, design, development, and analytics teams, and regularly present testing strategies, insights, and data-driven recommendations to the business. Your work will play a key role in shaping a seamless, high-converting online casino experience.

Key responsibilities:

• Develop and lead the CRO strategy: Establish and manage a comprehensive optimization roadmap aligned with business objectives, driving measurable improvements across all digital touchpoints.
• Analyze and enhance user journeys: Leverage data, behavioral insights, and testing methodologies to identify friction points and implement targeted solutions that streamline the user experience
• and boost conversions.
• Full-cycle execution: Oversee the design, implementation, and analysis of A/B, multivariate, rules-based, and AI-driven tests using platforms like Intellimize (Webflow Optimize), VWO, or Optimizely, fostering continuous optimization and iterative learning.
• Cross-functional collaboration: Work closely with marketing, product, design, and development teams to ensure alignment and seamless execution of optimization initiatives across all stages of the player lifecycle.
• Experimentation and continuous improvement: Build a culture of experimentation by conducting regular tests, analyzing performance data, and iterating on strategies to enhance engagement and conversion outcomes.
• Personalization strategies: Utilize user data and segmentation to deliver tailored content, offers, and recommendations that enhance individual player experiences and drive retention.
• Performance tracking and reporting: Monitor key conversion metrics, generate detailed performance reports, and translate insights into actionable recommendations for sustained optimization and growth.

Qualifications:

• Extensive experience (6+ years) leading CRO initiatives with a proven track record in a fast-paced, digital-first environment (experience in online gaming, e-commerce, or entertainment is a plus).
• Proficiency in A/B testing, multivariate testing, and CRO tools such as Optimizely or VWO.
• Familiarity with data pipelines and campaign tracking tools such as Segment and Google Tag Manager (GTM), ensuring accurate measurement and reporting.
• Deep expertise in marketing analytics and performance measurement, and strong analytical skills with experience using tools like GA and Tableau.
• A deep understanding of user behavior, UX best practices, and the psychology of decision-making.
• Excellent communication and leadership abilities, with a proven track record of influencing cross-functional teams.
• A results-oriented mindset, with the ability to balance strategic thinking and hands-on execution.

What we offer:            

• A chance to become a key person in a scale-up environment
• A real opportunity to supercharge your skills & knowledge
• Fun and collaborative team environment
• Comprehensive Health Benefits
• Performance-Based Bonus