Head of CRM

About us:

Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

Role Overview

A successful candidate in this role will thrive in an environment where they are working across multiple stakeholders and are fluent across multiple disciplines. They are operational, analytical, strategic and most importantly, player focused. Acting as a mini-CEO for their player base, they are restless in pushing for continuous improvement towards Betty’s mission of creating the best gaming experience possible for our players. Candidates should be able to clearly communicate how they have past experience in optimising player experience and will be able to utilise that experience within Betty.

Key Responsibilities:

• Ensuring that players have the most rewarding and exciting experience possible
• Innovatively designing and testing promotional mechanics to drive retention and reactivation through gamification and a deep knowledge of player motivations
• Constantly analyzing and improving the effectiveness of campaigns and the reward they give
• Preparing and managing the promotional calendar with the wider LiveOps team ensuring the the player experience is always improving
• Proposing and delivering against reward budgets, consistently aiming to find new ways to beat performance targets
• Working towards improvement of each part of the customer journey from onboarding to reactivation
• Utilizing and aiding in the development of Live Ops tools with a strategic mindset
• Managing a hyper focused team that’s centered around segments of players
• Working with VIP, Product, Analytics and CRM teams to deliver optimal customer journey
• Reporting to & collaborating closely with the VP of Live Ops

Requirements:

• Experience in roles in gaming ranging across CRM, Casino, Game Ops, Product and Analytics
• Strong understanding of player behaviors, segmentation and personalization strategies
• Proven ownership of key metrics, with a track record of driving player retention and revenue
• Numerically strong and capable of managing a budget whilst being able to identify how they can beat their targets
• Quantitative and Qualitative analytical capabilities, prioritizing metric-driven approaches to decision-making. Experience in SQL or similar is a plus.
• Ability to learn quickly and adapt to changing circumstances
• Excellent organizational and time management skills
• Proactive team player who takes responsibility for outcomes and isn’t afraid to challenge ideas to find better solutions
• Fluency in English
• Ability to express your thoughts with clarity while demonstrating an excellent grasp of different points of view during discussions
• Cultural fit is essential — we are looking for someone who thrives in a high-ownership environment, takes responsibility for results, and actively learns from both successes and failures

What we offer:

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space