BI Developer (Marketing)

About us:

Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we’ve set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players’ safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

• Define, build, and maintain operational and marketing-focused KPIs that align with business objectives
• Act as a business partner to cross-functional stakeholders, with a strong focus on supporting Marketing, by translating business questions into actionable data solutions and communicating insights to both technical and non-technical audiences
• Analyze marketing and customer datasets to identify trends, performance drivers, and opportunities for growth across acquisition, retention, and SEO
• Evaluate customer segmentation, acquisition funnels, retention, and campaign performance to optimize spend, ROI, and channel efficiency
• Leverage data from Google Analytics (GA), Google Search Console, Sensor Tower, and internal systems to understand consumer behavior and market trends
• Partner with the CRO Manager to plan and assess A/B tests and experiments, ensuring insights are actionable and statistically sound
• Deliver clear, data-backed recommendations to inform channel strategy, creative optimization, lifecycle initiatives, and overall marketing performance
• Safeguard the accuracy, consistency, and integrity of data used across reports, dashboards, and analytical models
• Design and produce reports and dashboards using Tableau or direct SQL queries, with an emphasis on marketing analytics and campaign performance visualization
• Work closely with data and engineering teams to translate business requirements into technical specifications, ensuring alignment between marketing goals and data solutions
• Provide clear documentation for metrics, dimensions, and KPIs, and train stakeholders to use self-service BI tools effectively

• 5+ years of experience in Business Intelligence, marketing analytics, or a similar analytical role supporting Marketing, Growth, Performance, or CRM teams.
• Strong understanding of digital marketing metrics, funnels, attribution, A/B testing, SEO, and campaign performance measurement.
• Experience with Google Analytics, Google Search Console, and marketing data pipelines.
• Strong proficiency with Tableau and a solid sense of effective data storytelling and visualization design.
• Advanced SQL skills, including query design, data validation, and troubleshooting across multiple data sources.
• Experience working with data warehouse technologies such as Redshift and BigQuery.
• Demonstrated ability to perform root cause analysis, build/interpret data models, and identify actionable insights that improve marketing performance.
• Ability to communicate insights and recommendations to senior stakeholders, tailoring messages for both technical and business audiences.

• Understanding of iGaming KPI and player behavior metrics
• Working knowledge of Python for data analysis
• Familiarity with paid media platforms (Meta, Google Ads), affiliate marketing tracking, or SEO tools

What we offer:

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space