Performance Marketing Manager - App | Betty UK

About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

As our group continues to grow, we’re launching a new regulated venture in Great Britain. Betty UK is a startup company licensed by the Gambling Commission, as a casino operator in April 2026.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else."

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

Key Responsibilities

• Support the User Acquisition Lead in planning, implementing and scaling app user acquisition strategies.
• Execute, optimize, analyze, and report on campaign performance across multiple platforms.
• Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively.
• Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance.
• Work with tracking and analytics tools to ensure campaigns are measured accurately.
• Develop expertise in the UK  gambling market while collaborating with a diverse team of experts.
• Collaborate with internal and external design teams to produce engaging and high-performing advertising content.

Requirements:

• 2+ years of hands-on experience in app user acquisition.
• Solid experience with AppsFlyer or another MMP, including campaign attribution and conversion reporting.
• Strong understanding of iOS tracking, including SKAN reporting and handling non-consented users.
• Familiarity with user journeys & conversion funnels and optimizing campaigns on different stages throughout the funnel.
• Demonstratable experience managing and optimizing paid acquistion campaigns for higher value users.
• Understanding of LTV and cohort analyses.
• Excellent communication skills with the ability to work cross functionally with various stakeholders.
• A proven track record of executing performance marketing strategies that drive player acquisition and revenue growth.
• Fluency in written and spoken English.
• The ability to adapt quickly and perform well in a fast paced environment.

Nice to have:

• Experience in the gambling or iGaming industry.
• Experience in another high-scale digital sector such as fintech, crypto or mobile gaming.
• Experience with programmatic app acquisition and a broad mix of paid media channels.
• Experience with Firebase and event setup.
• Familiarity with regulated advertising environments.

What we offer:

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space