Senior LiveOps Manager – Active & Central | Betty UK

About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

As our group continues to grow, we’re launching a new regulated venture in Great Britain. Betty UK is a startup company licensed by the Gambling Commission, as a casino operator in April 2026.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

Key Responsibilities

• Own revenue per active player and retention.
• Grow active player value through engagement loops, progression, events and personalised experiences, not just more offers.
• Move us from one-size-fits-all to segment-level and player-level experiences: the right mechanic, reward and moment for every player.
• Make the final calls on cross-player-base programmes and the player calendar, so features, promotions and communications support each other rather than compete.
• Partner with Economy and Product on the Shop, Play with Coins, the Daily Wheel, Scratcher, tournaments, loyalty status and new engagement features.
• Build experiences that catch players before they lapse, and treat high-value players with care, always compliance-first.
• Own the active reward budget and deliver within reward efficiency targets.
• Build and run an experimentation roadmap with control groups, and scale what works quickly.
• Lead, coach and develop your team, and present performance and insights to leadership.
• Make sure every experience is safe by design, meeting UK compliance and safer gambling standards.

Requirements:

• Several years’ experience in Live Ops, player engagement or retention roles in mobile gaming, social casino, real-money gaming or other fast-paced digital products.
• A proven track record of growing retention, engagement or revenue per player in an active player base.
• Product and game-design thinking: experience with engagement loops, events, progression, in-product currencies or metagame features.
• Experience running a promotional or events calendar across multiple teams and owning a reward budget to ROI.
• Strong experimentation and analytical skills, including control groups, incrementality, segmentation and player value models.
• Experience leading and developing a team.
• Commercially minded, balancing player experience with measurable business impact and long-term growth.
• Fluent in English.

Nice to have:

• Free-to-play or social casino Live Ops experience (economies, events, battle passes, collections, tournaments).
• Experience working with player engagement, personalisation or marketing automation platforms.
• Experience with high-value player programmes in a regulated market.
• Knowledge of UK Gambling Commission requirements, including customer interaction and affordability.
• Experience coordinating festivals or seasonal events across product, content and marketing.
  

What we offer:

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space