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Director of PR & Brand Activations

Boston

Bevi is on a mission to transform how beverages are delivered and consumed. Our smart hydration systems eliminate the need for single-use bottles and cans—making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology, we're building a future where Bevi machines are everywhere people live, work, and connect. We've raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we've been rapidly growing year over year—saving over 1 billion bottles from waste. In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development.

We’re seeking a forward-thinking Director of PR & Brand Activations to shape and steward Bevi’s external voice. This leader will own corporate PR, executive communications, brand storytelling, brand activations, earned media strategy, and oversight of social media. They will work hand-in-hand with our PR agency and internal teams to elevate Bevi’s position across business, sustainability, tech, workplace, wellness, and culture.

The right candidate brings strategic depth paired with operational discipline. They excel at uncovering narratives rooted in product, innovation, and impact—and know how to deliver them across earned media, social channels, and thought-leadership platforms. This role is highly visible, cross-functional, and central to how Bevi shows up to customers, partners, and the broader market.

Key Responsibilities

PR Strategy & Media Relations

  • Lead Bevi’s global PR strategy, with a focus on corporate, sustainability, product, and executive visibility.
  • Manage and guide our PR agency, providing clear direction, prioritization, and feedback.
  • Build and deepen relationships with top-tier, trade, and category-relevant reporters—business, tech, workplace, sustainability, and lifestyle.
  • Shape and execute proactive media moments, including product announcements, data storytelling, milestones, and purpose-driven initiatives.
  • Own all media materials: press releases, messaging frameworks, Q&As, fact sheets, and briefing prep.

Corporate & Executive Communications

  • Develop thought-leadership platforms for Bevi’s executive team, including speaking engagements, op-eds, interviews, awards, and LinkedIn presence.
  • Build consistent narratives that connect Bevi’s strategy, mission, and innovation roadmap to broader trends in sustainability, beverage technology, and the future of work.
  • Provide counsel to internal leaders on communications topics and media moments.

Social Media Leadership

  • Oversee Bevi’s social media strategy and presence, ensuring strong narrative alignment across platforms.
  • Partner closely with the internal social team to guide content strategy, campaign planning, community engagement, and social analytics.
  • Integrate earned, owned, and influencer opportunities into cohesive storytelling.

Strategic Support for Brand Activations

  • Partner with the Brand, Creative, and Experiential Marketing teams to set the strategy for and to amplify tentpole moments (e.g., major conferences, partner events, sustainability summits) to drive maximum brand exposure and earned attention.
  • Shape communications strategies that turn activations into earned and social storytelling opportunities.
  • Create measurement frameworks to evaluate brand impact.

 

Narrative Development & Content

  • Translate complex ideas—product innovation, sustainability impact, customer stories—into simple, compelling narratives.
  • Develop cross-channel messaging frameworks that ensure consistency across PR, social, digital, and brand marketing.
  • Create content for major announcements, executive communications, and strategic updates.

Issues Management & Reputation Stewardship

  • Serve as a strategic partner to leadership on sensitive or high-risk communications decisions.
  • Develop playbooks and escalation paths for crisis response, service issues, and other reputational topics.
  • Ensure readiness across internal partners and agency teams.

Cross-Functional Leadership

  • Partner across Marketing, Product, Sales, Customer Success, and Sustainability to surface stories and align messaging.
  • Build repeatable systems, templates, calendars, and dashboards that bring discipline and predictability to the communications function.
  • Act as a senior advisor to cross-functional leaders on messaging and narrative alignment.

About You

  • 10+ years of experience in PR, communications, or corporate reputation—ideally within B2B, B2B2C, or tech categories.
  • Deep experience managing PR agencies and leading integrated communications programs.
  • Proven track record securing meaningful earned coverage and shaping strong executive visibility.
  • Exceptional storyteller with the ability to translate data, insights, and product details into human-centric narratives.
  • Strong understanding of how earned, owned, and social channels work together to influence brand perception.
  • Adept at operating in a high-growth, evolving environment with a balance of strategic perspective and hands-on execution.
  • Calm, clear communicator with sound judgment—particularly in moments that require discretion or reputation management.
  • Inclusive leader who builds trust, elevates teams, and brings cross-functional partners along with clarity and consistency.

What Success Looks Like

  • Strong growth in earned media visibility across priority categories.
  • A clear, consistent narrative that reinforces Bevi’s category leadership and sustainability impact.
  • A compelling, well-aligned social presence that amplifies earned media and brand storytelling.
  • Meaningful improvement in executive thought leadership, including premium speaking opportunities, high-quality interviews, and editorial placements.
  • A communications function that operates with rigor, clarity, and a measurable connection to business goals.
  • Effective management of our PR agency in order to achieve earn media impressions KPIs

#LI-CD1

#LI-HYBRID

At Bevi, we believe compensation is a powerful tool to attract, retain, and grow talent. Our Compensation Philosophy centers on 5 principles:

  • Market-driven - We anchor pay decisions in real-time market data
  • Performance-based - We reward individual impact, not just tenure
  • Equitable - We ensure fairness across teams, roles, and demographics
  • Growth-focused - We invest in talent that scales with Bevi
  • Total Rewards approach - We strategically balance base pay, bonuses, benefits, and equity

The posted compensation range reflects the salary* for this position. Some roles may be eligible for a commission plan or a bonus incentive. All Bevi employees receive equity in the form of stock options. All full-time employees are invited to participate in our Total Rewards plan, which includes health & medical benefits, flexible spending accounts, flexible PTO, and more. Offers to join Bevi are based on a few criteria, including the scope of the role, the candidate's work experience, targeted skills, internal equity of the team, and external market data.

*For Sales roles: The posted range reflects base salary plus commission which is the total potential on target earnings (OTE) for the position.

Pay Range

$181,688 - $224,438 USD

Benefits:

  • Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
  • 401(k) with company match
  • Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc 
  • Generous fully paid parental leave for both birth parents and non-birth parents
  • Fully employer paid disability and life insurances
  • Wellness and fitness reimbursements
  • Monthly stipends for cell phone use and commuting costs
  • Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
  • Happy hours, team-building events, bagel breakfasts, Values awards - and more.

 

We're excited about supporting career growth and would love to be part of your professional journey. We know that talent comes in many forms, and we value individual accomplishments, specialized knowledge, and genuine passion over just checking boxes on a requirements list. If any of our positions interest you, please apply! Our recruiting team will contact you about next steps if we'd like to move forward together. 

A member of the Bevi Talent team 'recruiting@bevi.co' will be reaching out about next steps if we would like to move forward.

Accommodations:

Bevi is committed to an inclusive hiring process and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact recruiting@bevi.co.

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