Content Manager

THE COMPANY: BIRDY GREY

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate and elevate friendships during one of the most important milestones in a person’s life: THE WEDDING. 

Founded in 2017 by best friends Grace Lee (CEO & Founder) and Monica Ashauer (President & Co-Founder), Birdy Grey offers affordable bridesmaid dresses starting at $100, and fun gifts and accessories for everyone in the bridal party. Brides and bridesmaids alike count on Birdy Grey for their most important day—so much so that we’ve dressed over half a million bridesmaids (and counting) in less than 5 years.

THE OPPORTUNITY: Content Manager

REPORTS TO: Brand Marketing Director

LOCATION: LA- Hybrid

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports hybrid work for eligible roles. We ask that this role work from out DTLA office 1 day a week. This role is not eligible for visa sponsorship. #LI-Hybrid

THE OPPORTUNITY: CONTENT MANAGER

Birdy Grey is looking for a Content Manager with a strategic eye to manage and oversee all content across social media for Bird Grey, with a heavy focus on Pinterest. This role will build and support the brand’s strategy to align with the business goals and objectives, including management of the social calendar, working with UGC creators, and managing various projects with cross-functional teams. The ideal candidate would have a sharp eye for content across all marketing channels and is a creative problem solver.

SCOPE OF RESPONSIBILITIES

• Manage and grow Birdy Grey's new social media channels from the ground up, including Instagram and TikTok, and oversee the calendar of existing channels like YouTube and Facebook
• Manage, create, and test new content formats on Pinterest with a goal for channel growth
• Oversee and plan the content calendar for the above channels per the monthly strategy for approval by stakeholders
• Ensure daily content is approved for posting, assets are correctly formatted, channel-specific posting formats are designated and content is scheduled
• Collaborate with Brand, Creative, Marketing, and Merchandising on content development
• Ideate and plan creative Instagram Stories, Instagram Reels, and TikToks that share our brand narrative and get viewers to engage and buy
• Attend and film BTS content at PDP and lifestyle shoots
• Develop copy for social posts that adheres to channel-specific best practices and invites conversation
• Manage content creators to brainstorm, plan, and execute on deliverables based on the content calendar
• Manage a monthly budget of UGC creators and contractors
• Request and manage the timeline of creative social assets (Pinterest, Instagram graphics, etc.) and approve deliverables
• Distribute bi-weekly social performance and recaps and pivot strategy based on learnings
• Determine new channels for testing, map out a strategy, plan, and execute on content

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: College degree required 

EXPERIENCE / REQUIREMENTS:

• 5+ years of experience managing a brand's content calendar.
• Specific experience managing Pinterest, and an avid Pinterest user.
• A passion for all things social, with a keen pulse on new trends.
• Knowledge of channel-specific features by platform.
• Ability to write copy that is both creative and engaging, per marketing channel best practices.
• Excellent communication and presentation skills.
• Strong project management skills, collaborates well with cross-functional teams.
• An eye for aesthetics and branding.
• Strong analytical skills with the ability to perform data deep dives to surface actionable insights.
• Hard working and willing to roll sleeves up - no job is too big or too small.
• You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects.

NICE TO HAVES

• Start-up experience is a plus!
• Interest and knowledge in the fashion and wedding industry.
• Experience using Canva, Sprout Social, and CapCut.