Director of Platform Operations

THE COMPANY: BIRDY GREY

THE OPPORTUNITY: Director of Platform Operations

REPORTS TO: CTO

LOCATION: US (PST Hours Required)

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Remote

Birdy Grey is seeking an experienced eCommerce Operations leader to drive our digital commerce business and activate a winning strategy for a best-in-class digital-led operating model. You will be responsible for delivering aggressive business growth goals through expert management and execution of product lifecycle, site merchandising strategy, promotions and sales, brand collaborations, and digital operations.

This highly cross-functional role requires collaboration with Merchandising, Creative, Brand, Marketing, Analytics, Strategy, and Technology teams. Our ideal candidate is entrepreneurial, data-driven, comfortable operating end-to-end, and passionate about building best-in-class digital experiences.

SCOPE OF RESPONSIBILITIES

• Create detailed business/product requirements to drive change management and implementation of a tech enabled commerce engine (PLM, Master Data, PIM, DAM)
• Drive comprehensive site merchandising strategy and product lifecycle management across all digital commerce platforms
• Oversee new product launches and activations; ensure PDPs and PLPs are optimized for conversion
• Own weekly reporting of traffic, funnel, and sales KPIs, identifying root causes and developing actionable strategies for improvement
• Obsess over consumer funnels and the digital consumer journey, partnering closely with cross-functional teams to optimize performance
• Manage onsite content updates, including building PLPs, marketing landing pages, and other brand pages using CMS tools
• Business owner of the PIM system and web operations planning ecosystem
• Coordinate cross-functionally to create and implement seasonal merchandising plans aligned with marketing strategies
• Lead QA processes across PDPs, PLPs, and Marketing landing pages
• Own weekly reporting of traffic, funnel, and sales KPIs; use data to identify root causes and opportunities, then develop action plans to address them
• Collaborate with merch to review inventory reports weekly and  prioritize products based on inventory levels, performance, and seasonal themes
• Leverage website analytics to improve conversion metrics and optimize consumer journey
• Create detailed business/product requirements to drive change management and implementation of a tech enabled commerce engine (PLM, Master Data, PIM, DAM)
• Drive comprehensive site merchandising strategy and product lifecycle management across all digital commerce platforms
• Oversee new product launches and activations; ensure PDPs and PLPs are optimized for conversion
• Own weekly reporting of traffic, funnel, and sales KPIs, identifying root causes and developing actionable strategies for improvement
• Obsess over consumer funnels and the digital consumer journey, partnering closely with cross-functional teams to optimize performance
• Manage onsite content updates, including building PLPs, marketing landing pages, and other brand pages using CMS tools
• Business owner of the PIM system and web operations planning ecosystem
• Coordinate cross-functionally to create and implement seasonal merchandising plans aligned with marketing strategies
• Lead QA processes across PDPs, PLPs, and Marketing landing pages
• Own weekly reporting of traffic, funnel, and sales KPIs; use data to identify root causes and opportunities, then develop action plans to address them
• Collaborate with merch to review inventory reports weekly and  prioritize products based on inventory levels, performance, and seasonal themes
• Leverage website analytics to improve conversion metrics and optimize consumer journey

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EXPERIENCE / REQUIREMENTS:

• 10+ years of retail e-commerce and digital operations experience, with experience at a DTC/CPG/ecomm startup (bridal/apparel a plus!)  
• Deep knowledge of and experience working with PLM, PIM, DAM, ERPs, OMS, and CMS systems
• Experience driving Product Lifecycle Management and E2E digital commerce orchestration (inline + 3PP) 
• Experience working with Product Master, PIM solutions, SKU management, and automation of related processes and workflows  
• Proven track record of successfully delivering on a brand/merch strategy and driving revenue growth in a high-growth environment  
• Experience leading teams of in-house digital experts and external production vendors to produce high-quality, timely deliverables  
• Ability to effectively influence, build trust, and collaborate cross-functionally; strong verbal and written communication skills  
• Demonstrated ability to lead multiple projects simultaneously, with ability to pivot as needed  
• Strong understanding of eCommerce platforms, applications, and analytics tools
• Experience with A/B testing and optimization techniques
• Strong proficiency in data analysis and visualization tools (e.g., Excel, Google Analytics, Looker)
• Familiarity with SEO principles and their application to site merchandising

NICE TO HAVES:

• Start-up experience 
• Interest in bridal and fashion