Growth Marketing Manager - Paid Search

THE COMPANY: BIRDY GREY

THE OPPORTUNITY: Growth Marketing Manager

REPORTS TO: Digital Marketing Director

LOCATION: US - Remote

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship.#LI-Remote

The Growth Marketing Manager will be the primary architect of Birdy Grey’s lead generation engine, focusing on the design and execution of our paid search strategy. Reporting to the Digital Marketing Director, you will be responsible for filling the top of our funnel with high-intent prospects and optimizing their journey from first click to captured lead. While Paid Search is your primary lever, you will collaborate across channels to ensure a seamless, high-converting experience that turns browsing traffic into measurable growth.

SCOPE OF RESPONSIBILITIES

• Lead Acquisition Strategy: Own the Paid Search roadmap with a relentless focus on generating high-quality leads and minimizing Cost Per Acquisition (CPA).
• Funnel Optimization: Lead channel planning that moves prospects from discovery to conversion, ensuring a steady flow of actionable leads for the broader marketing team.
• Performance Forecasting: Translate lead-gen targets into channel-level forecasts, aligning search spend with monthly and quarterly growth KPIs.
• Data-Driven Optimization: Proactively manage campaigns to ensure lead quality remains high, identifying risks in the funnel and scaling high-performing audience segments.
• Actionable Insights: Analyze lead-to-customer conversion trends and search behavior to inform bid strategies and keyword expansion.
• Conversion Rate Excellence: Design and execute a robust experimentation framework across landing pages and lead-capture forms to improve on-site conversion rates ($CR$).
• Creative Partnership: Collaborate with Brand and Creative teams to develop "hook-driven" ad content designed specifically to trigger lead inquiries and engagement.
• Technical Infrastructure: Manage the technical "plumbing" of lead gen—including pixels, tags, and product feeds—to ensure perfect attribution and audience retargeting.

Market Intelligence: Conduct ongoing competitive research to stay ahead of lead-gen tactics within the bridal and fashion categories.

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: Bachelor’s Degree Required 

EXPERIENCE / REQUIREMENTS:

• 5+ years of experience in digital marketing with a focus on Paid Search (specifically Google)
• Advanced hands-on campaign management experience required for Paid Search, including the ability to optimize bids, budgets, and targeting based on performance data and campaign metrics
• Proven ability to scale growth marketing and lead generation programs with rapid testing and learning
• Expert analytical skills with the ability to forecast and perform data deep dives to surface actionable insights
• Strong understanding and application of conversion tracking and pixel management
• Foundational understanding of attribution and how certain channels support the overall marketing program
• Proficiency in Excel & data analytics platforms
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
• Comfortable with ambiguity and take initiative to lead projects
• Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
• Proven success in working cross-functionally with all levels

NICE TO HAVES:

• Start-up experience is a plus
• Agency experience is a plus
• DTC experience is a plus
• Interest and knowledge in the fashion and bridal industry