Brand Marketing Lead

About Blackbird

Blackbird Labs is a loyalty and payments platform establishing meaningful connections between the world’s best restaurants and their customers. 

Served up in 2022 by Ben Leventhal, co-founder of Eater and Resy, Blackbird offers a fully customizable loyalty programming platform for restaurants and a consumer app designed to make every guest feel like a bonafide VIP no matter where they dine. Backed by Union Square Ventures, a16z, Amex Ventures, Variant Fund, and other forward-thinking investors, Blackbird is out to revolutionize the restaurant industry. 

About Our Team

At Blackbird, our values guide everything we do and our talent principles define the key traits we seek in our employees. 

We have passion for our product – committed to our mission and instinctively think like and go the extra mile for our customers. We are elite performers – striving for excellence, going above and beyond to achieve exceptional results, and learning quickly with horsepower, drive, and grit. We make others better – taking initiative to elevate others, giving and receiving feedback, and championing a culture of growth. We hold one another accountable to living out our talent principles as we march together to achieving our mission. 

We are an in-office culture that values the power of in-person connection and collaboration. Just as Blackbird fosters magical in-restaurant experiences, we believe being together ignites creativity, accelerates problem-solving, and strengthens the team spirit essential to driving our mission forward.

About the Role

We’re looking for a Brand Marketing Lead to define and scale Blackbird’s brand identity across every consumer touchpoint. This is a hybrid role at the intersection of brand strategy, editorial leadership, and creative execution. You’ll be responsible for how Blackbird shows up in the world—visually, verbally, and experientially—ensuring our tone, story, and aesthetic are consistently carried through every surface, from Product through marketing channels.

You’ll shape our content and communications strategy, guide internal and external creators, and collaborate cross-functionally to craft messaging that deepens brand affinity and drives engagement. This role will partner closely with teams across Marketing, Product, Design, and Loyalty. You’ll manage a small team, oversee freelance writers and designers, and own Blackbird’s visual and editorial brand standards.

Key Responsibilities

• Define and evolve Blackbird’s brand identity—including tone of voice, messaging frameworks, and visual language in partnership with Design and Product Marketing
• Oversee the content strategy and editorial calendar across Supersonic, newsletters, social media and in-app 
• Oversee the creation and distribution of content across channels to ensure clarity, cohesion, and consistency
• Drive creative strategy and oversee campaign development, ensuring concepts, copy, and design work together to deliver impact across paid, owned, and experiential channels
• Manage and mentor a Content Lead, Video Lead, and freelance contributors (writers, designers, content creators)
• Collaborate with Product and Consumer Marketing to translate product features and loyalty mechanics into clear, engaging consumer narratives
• Partner with Design to maintain and implement brand guidelines across internal and external touchpoints
• Review and approve copy and creative to ensure brand standards are upheld
• Establish scalable processes, toolkits, and best practices for content development, brand consistency, and campaign execution

What We’re Looking For

• 10+ years of experience in brand, content, or creative marketing—ideally in consumer tech, lifestyle, or hospitality brands
• Track record of defining and evolving brand identity (tone, story, visual) and overseeing campaign creative strategy from concept through execution across paid, owned, and experiential channels
• Strong editorial instincts and portfolio spanning email, social, blog, and brand storytelling; high taste level with a strong eye for design
• Hands-on experience leading and collaborating with writers, designers, and creative partners, and developing guidelines/toolkits that scale across teams
• Strong cross-functional collaborator with Product, Marketing, and Design; comfortable with tools like Figma, Notion, or CMS/email platforms
• Passion for restaurants, hospitality, or loyalty programs is a major plus

Nice to Haves

• Experience in editorial, creative direction, or agency brand strategy
• Background in journalism, publishing, or brand storytelling
• Experience launching and evolving brands in early-stage or high-growth environments

Pay Transparency Notice & Benefits

Depending on your work location and experience the target annual salary for this position can range from: $150,000-$175,000 USD. Disclosure in accordance with New York City's Pay Transparency Law.

Full time offers from Blackbird may also include stock options, benefits (including medical, dental, vision, flexible time off, 401(k)), and some not-so-standard, extra-fun perks — subject to applicable taxes and based on eligibility.

Commitment to Equal Opportunity

Blackbird Labs is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Blackbird will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable law.  For US applicants, you may view the Know Your Rights notice here.  Additionally, Blackbird participates in the E-Verify program. 

Join us and find out what the best work of your career could look like here at Blackbird.