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Content Writer & Marketer

Burlington, MA

Black Duck Software, Inc. helps organizations build secure, high-quality software, minimizing risks while maximizing speed and productivity. Black Duck, a recognized pioneer in application security, provides SAST, SCA, and DAST solutions that enable teams to quickly find and fix vulnerabilities and defects in proprietary code, open source components, and application behavior. With a combination of industry-leading tools, services, and expertise, only Black Duck helps organizations maximize security and quality in DevSecOps and throughout the software development life cycle.


Black Duck is seeking a Content Writer and Marketer to drive our strategic objectives!

The Content Writer and Marketer works with product marketing managers, product managers, sales engineers, and other subject matter experts (SMEs) to craft engaging and effective articles, e-books, blogs, and other content to be used for a variety of marketing purposes, such as demand generation, brand campaigns, public relations, and more. To do this you will leverage your exceptional writing skills and relationship-building acumen with cross-functional colleagues across the company. You must have a hands-on approach to technology and to our products and possess a natural curiosity to learn more. You will help create, enhance, and expand our current set of assets to engage our personas and move them through the buyer’s funnel. 

Beyond writing skills, the successful candidate will be able to think strategically to understand how content works across marketing and other functions, as well as the requirements of those teams that content must meet. S/he also possesses the ability to work independently to research, analyze, summarize, and translate technical information into effective content for business decision makers. S/he will also bring experience in leveraging AI tools (preferably Writer AI) for content research and development. B2B tech marketing and writing experience is a requirement with a strong preference for cybersecurity and application security.

Key Responsibilities: 

  • Translate technical information into clear, concise, and effective content for both technical and non-technical audiences 
  • Create content for demand generation, web, brand, blog, and other uses 
  • Work cross-functionally with SMEs in Engineering, Field Support, Sales, Training, and Product Marketing 
  • Work cross-functionally with stakeholders in Marketing and other departments to ensure the right content is created, published, promoted, and measured accordingly
  • Assist in defining standards, style, and terminology 

Knowledge & Skills: 

  • 3-5 years of experience in writing for a marketing team in a technical industry
  • Experience in B2B enterprise environments and creating content for the buyer’s journey  
  • Experience in developing and executing content strategies and plans for B2B marketing teams
  • Bachelor’s degree in technical writing, communications, English, or a related field 
  • Excellent written, oral, analytic, and organizational skills 
  • Detail orientated, and able to think and write in context with the target audience
  • Familiarity with personas and creating content for their appropriate technical depth 
  • Familiarity with B2B technology buyer’s journeys and creating appropriate content for each stage
  • Familiarity with messaging elements (e.g., value propositions, proof points, etc.) and incorporating them into content assets
  • Experience using AI tools to research, analyze, and create compelling content
  • Self-motivated and able to perform in a matrixed, fluid environment 
  • Must possess creativity and natural curiosity 
  • Able to work independently and as part of a team 

Desired Skills & Experience 

  • Experience in developing marketing content for software and security products 
  • Experience in developing content for organic and inorganic traffic generation 
  • Comfort with creating content of various lengths and formats (white papers, e-books, blog posts, videos, web pages, etc.)

If you are motivated by career growth and opportunity, we want to talk to you. Apply today!

The base salary range across the U.S. for this role is between $85,200-$127,800. In addition, this role is eligible for commission. Black Duck offers a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education.

 

Pay Range

$85,200 - $127,800 USD

Black Duck considers all applicants for employment without regard to race, color, religion, sex, gender preference, national origin, age, disability, or status as a Covered Veteran in accordance with federal law. In addition, Black Duck complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it maintains facilities. Black Duck also provides reasonable accommodation to individuals with a disability in accordance with applicable laws.

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