Team Lead - Social Media

YOUR CHALLENGE:

• Create a comprehensive and ambitious global social media and influencer strategy that will drive brand awareness and deepen engagement with our audience.
• Lead a team of 3 direct reports - senior social media manager, social media manager and junior social manager - inspiring, motivating and coaching them to be an all starteam of social media experts.
• Work with the social media and creative team to develop best in class content that is engaging and shareable and that brings to life the new brand positioning.
• Plan and launch campaigns in collaboration with the wider marketing team that communicate not just our core brand messages but also our product and service updates across the full marketing funnel.
• Collaborate with local markets to support them in creating best in class local content that is consistent with the global marketing strategy.
• Work with external influencers and/or agencies either globally and/or locally to plan and execute influencer campaigns.
• Use analytic tools to analyze the success of content and campaigns using data to constantly optimize and make improvements and report to the business on the performance of organic social.
• Be at the forefront of trends in content and also abreast of any platform changes that could impact performance.

 ABOUT YOU:

• Depth of expertise: The ideal candidate will have 7+ years’ experience in delivering best in class social media and influencer strategies in the context of a luxury lifestyle brand.
• Team leadership: Proven experience leading and nurturing high performing teams, by leveraging individual strengths and fostering a culture of open communication, agility and learning.
• Strategic thinking: The ability to shape a strategic vision for your team and function that contributes strongly to overall company business strategy. You can navigate complex
  decisions and make sound judgement calls.
• Data driven: Are highly proficient at data analysis and are able to use data to create strategies and optimize performance.
• Collaborative leadership: Don’t have an ego, but rather you foster a culture of collaboration & positivity. You have the ability to simultaneously keep things on track whilst remaining open to change and can drive results through partnering teams.
• Interpersonal skills: Have excellent interpersonal, communication and influencing skills, with the ability to build relationships at all levels of an organisation and across geographies.
• Trend forecaster: Have a passion and drive to be aware of the latest trends in social and in culture more broadly.

Here are just a few examples of the ERGs fostering connection:

• LGBTQIA+ Network – Advocating for inclusivity and championing allyship.
• Bookclub – Encouraging cultural exchange, fostering discussion, critical thinking, and team engagement through shared reading and analysis.
• Blacklane Cares Leave – Spend up to eight paid hours annually volunteering for causes meaningful to you.

We welcome—and actively support—employees to create or join the communities that are important to them.

Why join us in a Blacklane on the fast lane?

• Fair Pay & Shared Success → We provide good salaries and automatically enroll all employees in our Virtual Stock Options Plan (VSOP). Your shares vest over four years, with full transparency on their value growth through Ledgy.
• Blacklane Mystery Rides → As a valued contributor to our success and growth, we are pleased to offer you one complimentary ride per quarter to experience and evaluate our chauffeur services firsthand.
• Learning & Development at Blacklane → We value the person beyond the CV, which is why we are committed to your continuous growth—not just for the company’s success, but for your own professional development. We believe that when our employees stay ahead, so does Blacklane. That’s why you have free access to thousands of online courses on LinkedIn Learning, tailored to your career aspirations, along with a unique learning experience designed for those stepping into leadership roles.
• The way to your heart goes  through your stomach? → If so, we’ve got something special for you, in Berlin: our weekly homecooked, quality office lunches. Not only do they fuel your mind and body, but they also provide the perfect opportunity to connect with colleagues from all departments, fostering stronger bonds beyond your own division.
• Your Health, No Compromise → with Nilo Health & WHOOP
  We prioritize both your mental and physical well-being because a healthy team creates a thriving culture. That’s why we offer access to the Nilo Health platform for mental wellness and the WHOOP bracelet, after one year to support your fitness—available for you to use as you choose.
• Social responsibility → We Care: Learn more about Miracle flights and the meaningful impact behind our commitment to making a difference.
• Share your ideas with Blacklane’s C-Level - Our approachable C-Level team values your insights. Once a month, they host a consultation day where you’re invited to share your ideas, feedback, and constructive criticism—because your voice shapes our future.

We place great value on equal opportunities. Therefore, we welcome everyone to apply!

Curious to see us in action? Let’s go!

→ Watch us on Amazon Prime

→ Listen to our CEO in Startup insider episode #1643

→ Blacklane is backed by investors who share our vision: Mercedes-Benz Mobility, Tasaru, Sixt, the Al Fahim Group, Alstin Capital, RI Digital Ventures, and b2venture