Junior CRM Manager

About the Role

As a Junior CRM Manager at Blacklane, you’ll play a pivotal role in implementing & steering  a comprehensive customer strategy that drives user activation, retention and reactivation, directly contributing to the achievement of our growth targets.

By collaborating with cross-functional teams, leveraging our CRM tech stack—including our campaign platform Braze—and executing impactful customer journeys, you’ll help shape the future of mobility while delivering on our mission to provide sustainable, world-class chauffeur services.

Your Impact and Responsibilities

At Blacklane, we measure success by the meaningful change that each team member creates.

In this role, you’ll:

• Support with the implementation of lifecycle, triggered, and ad-hoc blast campaigns in Braze to drive more efficient and effective execution of CRM strategies, enhancing customer engagement and campaign success.
• Managing the end-to-end execution of CRM campaigns, including creative briefings, approval processes, etc.
• Develop AB testing roadmaps to generate actionable insights that optimise campaign elements, improving performance and ensuring continuous growth in campaign effectiveness.
• Develop expertise in CRM tools and processes, contributing to the ideation of innovative and more efficient approaches that enhance campaign performance.
• Conduct detailed campaign analysis to uncover key performance insights, enabling data-driven decisions that steer future campaigns and enhance overall marketing impact.
• Stay curious about CRM trends within the luxury and mobility sectors, learning and sharing valuable insights to drive best practices and implementing winning strategies.
• Embody a "customer-obsessed" mindset to ensure every campaign creates a seamless, effective experience, building stronger customer relationships and enhancing brand loyalty.
• Foster strong, collaborative relationships with cross-functional stakeholders to enhance operational efficiency.

About you

You’ll thrive in this role if:

• You care, focus on the customer and drive things forward.
• You’re a strategic thinker who thrives in fast-paced environments and enjoys turning insights into action.
• You embody a growth mindset, eager to embrace new challenges and learn new skills—because you’re invested in your own and Blacklane’s development.
• You’re interested in working with a diverse, global crew where your work will make a lasting impact on the growth and success of the company.

Your First-Year Roadmap

Here’s what your journey at Blacklane could look like:

• 3 months:
  Immerse yourself in the business and role → Onboarding, meet key stakeholders, start to contribute.
• 6 months:
  Build confidence in your role → fully own core tasks and drive measurable impact on team and company goals. Take ownership of projects, collaborate cross-functionally on initiatives that leave a noticeable mark.
• 12 months:
  Scale your contributions and your expertise or leadership potential

The Blacklane Hiring Process → Expected duration: 6 weeks

1. Application Review:
  Your CV and documents are being reviewed by our respective Talent Acquisition + Hiring Manager.

2. Talent Acquisition Interview:
    A quick introductory chat to ensure the role excites you and matches your interests and skills.

3. Second Round:
   Case Study/Technical Interviews/Peers Interview/Stakeholder Interview
   A deeper dive into your experience and the specific aspects of the role, emphasizing alignment with Blacklane’s goals and vision.

4.Third Round:
  Executive Interview and if applicable Reference Check.

5. Offer Call: 
Celebrating YOU in joining the Blacklane crew.