Junior Marketing Manager

About the Role

We’re looking for a talented Junior Marketing Manager to join our Miami team. Reporting to the Senior Marketing Manager, you’ll play a key role in accelerating customer acquisition in one of Blacklane’s most critical markets. This hands-on role spans a variety of digital channels—including Paid Social, Influencer Marketing, and CRM—where you’ll create and execute campaigns to engage and acquire luxury travelers, ensuring that our premium service offerings stand out in a competitive luxury transportation landscape. 

In addition to digital marketing initiatives, you will actively support and assist in field marketing activations that engage potential customers at key events and locations. This includes planning and executing marketing activations that foster brand awareness, drive app downloads, and create a memorable brand experience for high-end clientele. 

With a newly formed, localized team in Miami, we’re poised to supercharge growth in 2025—and we need a self-driven and resourceful Junior Marketing Manager to help us deliver on this ambition. If you thrive in a fast-paced environment, have a strong track record in driving customer growth, and have a genuine interest in the world of luxury travel, this is a unique chance to make your mark.

Your Impact and Responsibilities

As Junior Marketing Manager, you’ll support the Senior Marketing Manager in driving customer growth predominantly across digital channels and field event activations.

• Digital Marketing: Assist with all aspects of digital marketing, including paid social, UGC content, influencer marketing, and social media campaigns.
• Content Development: Plan, develop and manage the production of visual assets in collaboration with our in-house creative team and UGC creators.
• Paid Social: Work with our performance marketing team to develop paid social campaigns to drive acquisition across Miami.
• Influencer Marketing: Coordinate influencer marketing initiatives with external agencies, from talent selection and creative briefing to campaign delivery.
• Social Media: Work with our social team to integrate Miami-specific content into the global social calendar.
• CRM: Work closely with our CRM team to brief ad hoc campaigns to activate, engage and reactivate customers in Miami
• Brand Partnerships: Support with the delivery of brand partnerships, assisting with partner communication, delivering assets and amplifying activity on our socials.
• Field Marketing Activation: Represent Blacklane at high-profile events and assist with brand messaging and event execution. 
• Campaign Reporting: Track performance metrics and compile data-driven analysis and campaign performance reports to inform future strategies.

About you

• Ideally you have at least 2 years of marketing experience, (luxury or travel industry experience is desirable but not necessary).
• You have experience with stakeholder management and collaborating in a cross functional organization, ideally between global and local marketing teams.
• You have good project management skills, are well organized and able to manage multiple projects at any one time.
• You have experience with developing paid social campaigns across Meta, TikTok, LinkedIn and Google.
• You have experience working with CRM teams to deliver effective email marketing campaigns that drive retention.
• You have the ability to execute on-the-ground marketing initiatives and events engaging directly with guests.
• You are highly organized, maintain strong organization and documentation, ensure adherence to best practices and can manage housekeeping tasks for marketing processes.
• You have strong communication skills and are a natural collaborator.
• We are a small but agile team, so you are willing to get stuck in and have a proactive attitude. You are also excited by the opportunity to take ownership and lead initiatives.
• You are a creative thinker and bring innovative ideas to accelerate growth.
• You have excellent communication skills in English. 
• You are a team player and enjoy taking part in both work and social events.

The Blacklane Hiring Process → Expected duration: 6 weeks

1. Application Review:
  Your CV and documents are being reviewed by our respective Talent Acquisition + Hiring Manager.

2. Talent Acquisition Interview:
    A quick introductory chat to ensure the role excites you and matches your interests and skills.

3. Second Round:
   Case Study/Technical Interviews/Peers Interview/Stakeholder Interview
   A deeper dive into your experience and the specific aspects of the role, emphasizing alignment with Blacklane’s goals and vision.

4.Third Round:
  Executive Interview and if applicable Reference Check.

5. Offer Call: 
Celebrating YOU in joining the Blacklane crew.