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General Manager West+Canada (Strategy&Operations)

Los Angeles

As General Manager for US West & Canada, you will own the regional P&L, build and lead a high-performing team, and accelerate market growth across key hubs, including Los Angeles, Seattle and Toronto. Acting as the face of Blacklane in the region, you will represent the brand to customers, partners, and external stakeholders while reporting to the Americas CEO. This role calls for a dynamic, strategic leader with sharp analytical skills and the ability to thrive in a diverse, fast-evolving market environment.

YOUR CHALLENGE:

  • Market Strategy and Execution: Develop and execute a comprehensive market strategy tailored for US West & Canada’s unique dynamics, balancing the needs of corporate travel, airport transfers, and premium leisure clients. Position Blacklane as the premier chauffeur service throughout the region.
  • P&L Management: Own the US West & Canada P&L, ensuring financial goals are achieved through smart planning, operational efficiency, and proactive cost management in a geographically diverse market.
  • Team Building and Leadership: Recruit, build, and lead a high-performing local team of operations, marketing, sales and account management. Foster a positive and collaborative work environment that motivates and retains top talent in a vast region.
  • Customer Engagement: Deliver exceptional service to high-value clients — from corporate executives to luxury hospitality partners — ensuring customer retention and repeat bookings.
  • Stakeholder Relations: Represent Blacklane across the region’s premium ecosystem. Build strong partnerships with key stakeholders such as corporate travel managers, five-star hotels, premium lifestyle brands, and airport authorities.
  • Data-Driven Decision Making: Utilize tools such as Google Suite and Tableau to analyze data, track performance, and inform strategic decisions.

 ABOUT YOU:

  • Entrepreneurial Spirit: Business builder mindset with a strong drive for growth.
  • Leadership: Charismatic leader who can inspire and lead a geographically distributed team.
  • Strategic and Analytical Thinker: Able to design and execute strategies adapted to both urban corporate hubs and seasonal tourism peaks.
  • Industry Experience: Experience in the luxury/premium industry (e.g., high-end hotels, resorts, or tourism services) and ideally in mobility or startup environments.
  • Dynamic and Adaptable: Thrives in a dynamic environment, balancing strategic initiatives with urgent operational tasks.
  • Local Knowledge: Strong understanding of the US & Canada’s premium mobility market, including tourism trends, airport dynamics, and cross-border corporate travel between the US and Canada.
  • P&L Management: Strong preference for experience driving revenue growth (e.g., sales, marketing) in addition to cost management.
About Blacklane
Our mission is simple but powerful: to become the world’s leading premium, global chauffeur service. Operating in 50+ countries, we reimagine chauffeur-driven rides by prioritizing reliability, innovation, and first-class service at every step. Blacklane is also at the forefront of sustainable mobility efforts, continuously working to reduce our operational impact on the planet.
 
Our Company Culture
Blacklane has grown from a two-person startup in Berlin to a global team of over 300 people representing 54+ nationalities. Powered by our commitment to care,  inclusion, innovation, and collaboration, we support employees through initiatives like Employee Resource Groups (ERGs), mentorship programs, and more.

Here are just a few examples of the ERGs fostering connection:

  • LGBTQIA+ Network – Advocating for inclusivity and championing allyship.
  • People of Color Resource Group - To celebrate, empower, and amplify the contributions of POC, both past and present, while fostering a culture of inclusivity, equity, and allyship at Blacklane.
  • Bookclub – Encouraging cultural exchange, fostering discussion, critical thinking, and team engagement through shared reading and analysis.
  • Blacklane Cares Leave – Spend up to eight paid hours annually volunteering for causes meaningful to you.

We welcome—and actively support—employees to create or join the communities that are important to them.

Why join us in a Blacklane on the fast lane?

  • Fair Pay & Shared Success → We provide good salaries and automatically enroll all employees in our Virtual Stock Options Plan (VSOP). Your shares vest over four years, with full transparency on their value growth through Ledgy.
  • Blacklane Mystery Rides → As a valued contributor to our success and growth, we are pleased to offer you one complimentary ride per quarter to experience and evaluate our chauffeur services firsthand.
  • Learning & Development at Blacklane → We value the person beyond the CV, which is why we are committed to your continuous growth—not just for the company’s success, but for your own professional development. We believe that when our employees stay ahead, so does Blacklane. That’s why you have free access to thousands of online courses on LinkedIn Learning, tailored to your career aspirations, along with a unique learning experience designed for those stepping into leadership roles.
  • The way to your heart goes  through your stomach? → If so, we’ve got something special for you, in Berlin: our weekly homecooked, quality office lunches. Not only do they fuel your mind and body, but they also provide the perfect opportunity to connect with colleagues from all departments, fostering stronger bonds beyond your own division.
  • Your Health, No Compromise → with Nilo Health 
    We prioritize both your mental and physical well-being because a healthy team creates a thriving culture. That’s why we offer access to the Nilo Health platform for mental wellness and the WHOOP bracelet, after one year to support your fitness—available for you to use as you choose.
  • Social responsibility → We Care: Learn more about Miracle flights and the meaningful impact behind our commitment to making a difference.
  • Share your ideas with Blacklane’s C-Level → Our approachable C-Level team values your insights. Once a month, they host a consultation day where you’re invited to share your ideas, feedback, and constructive criticism—because your voice shapes our future.
  • Thrive Together → Our Hybrid Office Culture: At Blacklane, we believe in the power of in-person collaboration and connection. That’s why we follow a hybrid, 3 office day focused approach. This supports both our fast-paced growth and the building of strong, engaged teams. We know everyone’s situation is unique, so our hybrid setup still allows for flexibility when needed. If you’re excited about contributing in a dynamic, people-driven environment and value both teamwork and personal accountability, we’d love to hear from you!

Do you have any questions or want to know more about our way of working? Feel free to contact us. We’re happy to connect!

We place great value on equal opportunities. Therefore, we welcome everyone to apply!

Curious to see us in action? Let’s go!

→ Watch us on Amazon Prime

→ Listen to our CEO in Startup insider episode #1643

→ Blacklane is backed by investors who share our vision: Mercedes-Benz Mobility, Tasaru, Sixt, the Al Fahim Group, Alstin Capital, RI Digital Ventures, and b2venture

The salary range for this role is $158,000 – $210,000 annually with eligibility for performance-based bonuses and VSOP. Final compensation will be determined based on skills and experience.

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