Digital Marketing Manager

Role: Demand Generation Manager

Base Salary: $80,000 - $95,000 USD

Description: We are seeking a highly creative and analytical Digital Marketing Manager to join our marketing team. In this position, you will be responsible for all aspects of our digital marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

What you’ll do:

• Plan, implement, and manage digital marketing strategy
• Work with the sales team to incorporate marketing plans
• Contribute to the overall growth strategy of the company
• Monitor competition and provide ideas to stand out
• Stay up-to-date with the latest technology and best practices
• Track and monitor SEO and Google Analytics data and make complex analysis
• Manage all digital marketing channels such as website, SEO/SEM, email marketing, social media, and display advertising campaigns
• Prepare and manage the digital marketing budget
• Oversee all the company's social media accounts
• Create engaging content for our adopted marketing channels, including our website, landing pages, blogs, social media, email newsletters, and more
• Measure ROI and KPIs and prepare a regular digital marketing report
• Build, plan, and implement the overall digital marketing strategy
• Manage and train the rest of the team, when needed, on new strategies and trends

What we look for:

• Previous experience as a Digital Marketing Manager or similar role
• Excellent knowledge of digital marketing tools and techniques
• Excellent knowledge of all different digital marketing channels
• Experience implementing and optimizing Google Adwords campaigns
• Good knowledge of all different marketing channels
• Critical thinking and problem-solving skills
• Certified in Google Analytics.
• Experience working with or in the Higher Education, Healthcare, and Nonprofit sectors.

What we offer

• An incredible team of smart and supportive people
• A deep feeling of satisfaction and completion
• Fully remote global team working from home
• Stock options to every employee (We are ALL owners)
• Four day work week (Actually a thing)
• $400 office stipend
• Maternity/Paternity leave
• Student loan debt assistance
• Pledge 1% - time off during the year for helping nonprofits
• Health insurance contribution (if in the US)
• Children's 529 college fund assistance (if in the US)

About Blackthorn

We have four native apps on the Salesforce AppExchange for managing Events, collecting Payments, sending Messages, and protecting Data. We’re a growing, distributed team in four countries. We move fast and have a significant structure in our product build process. Everyone on our team has deep experience within their respective roles. Our customers span from 1 person companies to Fortune 500s.

Why is our work important

Our apps continue to be easy to use and setup, due to continuous refinements with our UX. Most apps in our space take weeks to implement, ours take hours, and they work more flexibly, achieving significantly more functionality than our competitors. We believe enterprise apps should be as easy to use as consumer mobile apps.

What the job will bring you

A deep level of satisfaction through ownership of your role. You'll get more autonomy than at other companies (we've been told by our team). Connection. Our team is tightly knit, assisted through our annual company trip (as we're remote). Challenge. We're trying to move as quick as possible. This is not for you if you want to sit back and chill. As Ray Dalio says about life: "Meaningful work and meaningful relationships" provide meaning to life. We aim to bring this.