Marketing Content Specialist

Role: Demand Generation Manager

Base Salary: $80,000 - $95,000 USD

Description: The Content Specialist will be responsible for creating and managing high-quality digital content, contributing to our overall marketing efforts. The ideal candidate is an exceptionally creative thinker who has a knack for developing engaging content that resonates with a B2B audience and drives business objectives.

What you’ll do:

• Generate exceptional content for various platforms, including websites, social media, national syndication, in the form of impactful emails, blogs, software guides, and whitepapers, and press releases designed to engage our audience, generate leads, and support our marketing goals.
• Collaborate with the marketing and product teams to develop a content strategy aligned with short-term and long-term marketing targets.
• Analyze content performance metrics, making adjustments as needed to improve the content and reach.
• Stay current with industry trends and customer insights to produce relevant and topical content.
• Drive the creation of and management of sales and partner enablement materials.
• Ensure all created content follows the company’s brand identity, tone, and guidelines.
• The ideal candidate can output exceptional content that requires little to no review.

What we look for:

• Proven work experience in the Salesforce Ecosystem.
• Exceptional writing and editing skills, with a keen eye for detail.
• Familiarity with SEO and keyword research.
• Proficiency in content management systems, social media platforms, and analytics tools.
• Portfolio or samples of professional B2B writing.
• Creative thinker with excellent storytelling skills.
• Strong research skills and ability to grasp and translate technical capabilities into benefits via the written word.
• Highly organized with excellent time management abilities.
• Able to work independently and collaboratively within a team.
• Proactive, highly motivated, and results-driven.

What we offer

• An incredible team of smart and supportive people
• A deep feeling of satisfaction and completion
• Fully remote global team working from home
• Stock options to every employee (We are ALL owners)
• Four day work week (Actually a thing)
• $400 office stipend
• Maternity/Paternity leave
• Student loan debt assistance
• Pledge 1% - time off during the year for helping nonprofits
• Health insurance contribution (if in the US)
• Children's 529 college fund assistance (if in the US)

About Blackthorn

We have four native apps on the Salesforce AppExchange for managing Events, collecting Payments, sending Messages, and protecting Data. We’re a growing, distributed team in four countries. We move fast and have a significant structure in our product build process. Everyone on our team has deep experience within their respective roles. Our customers span from 1 person companies to Fortune 500s.

Why is our work important

Our apps continue to be easy to use and setup, due to continuous refinements with our UX. Most apps in our space take weeks to implement, ours take hours, and they work more flexibly, achieving significantly more functionality than our competitors. We believe enterprise apps should be as easy to use as consumer mobile apps.

What the job will bring you

A deep level of satisfaction through ownership of your role. You'll get more autonomy than at other companies (we've been told by our team). Connection. Our team is tightly knit, assisted through our annual company trip (as we're remote). Challenge. We're trying to move as quick as possible. This is not for you if you want to sit back and chill. As Ray Dalio says about life: "Meaningful work and meaningful relationships" provide meaning to life. We aim to bring this.