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Content Marketer

Raleigh, NC

Blend is a diverse team of problem solvers who believe that the world’s financial resources should be more accessible. Our cloud banking platform is used by Wells Fargo, U.S. Bank, and over 330 other financial services firms to acquire more customers, increase productivity, and deliver end-to-end digital experiences. Our software enables our customers to process an average of more than $5 billion in loans per day, making it possible for consumers to reach their financial goals faster and lead better lives. Come do work that matters.

At Blend, we’re building a culture that feels energizing to be part of every day, where people choose to show up not just for work, but for each other. Our Raleigh office is a space where diverse perspectives are celebrated, collaboration comes naturally, and momentum is contagious. We bring people together often - whether to share ideas, celebrate wins, or simply connect - and we extend that connection beyond the office through thoughtfully planned team outings and social gatherings that help our community grow stronger. Because we believe that strong teams fuel great innovation, we invest in experiences that make working together both meaningful and enjoyable. If you thrive in an environment that’s inclusive, dynamic, and full of genuine human connection, you’ll feel right at home here.

 

Blend is seeking a talented and driven Content Marketer to join our growing marketing team. In this role, you will be responsible for developing and executing a content strategy that educates and engages our target audience of financial institutions. You'll be a storyteller, translating complex financial technology into compelling narratives that resonate with banking executives, loan officers, and technology leaders.

This is a unique opportunity to make a significant impact on a high-growth company at the forefront of the fintech revolution. You'll work closely with product, sales, and customer success teams to create content that drives brand awareness, generates leads, and supports our sales efforts.

***This is an in-office role, 4 days a week, based in North Hills. We are accepting candidates only based out of Raleigh, NC***

 

How you will contribute:

  • Develop and execute content strategy: Own the content calendar and strategy, aligning it with business objectives and key marketing initiatives.
  • Create high-impact content: Produce a wide range of content, including ads, blog posts, case studies, white papers, e-books, webinars, infographics, social posts, email and website copy.
  • Become a subject matter expert: Research industry trends, competitor activities, and customer pain points to create relevant and valuable content.
  • Collaborate on SEO/GEO optimization: Partner with digital marketing to align on keyword strategy, on-page SEO/GEO best practices, and internal linking to increase organic traffic and visibility.
  • Collaborate cross-functionally: Work closely with product marketing, demand generation, and sales to ensure content supports GTM strategies.
  • Apply analytics insights to content strategy: Analyze content performance metrics (e.g., traffic, engagement, conversion signals) and reports to interpret trends, identify opportunities, and inform future content decisions.
  • Manage content distribution: Partner with the demand generation team to distribute content through various channels, including social media, email, and paid advertising.

Who you are:

  • A proven content creator: You have 3-5 years of experience in content marketing, preferably in a B2B SaaS or fintech environment. Exceptional writing and editing skills, with a sharp eye for detail. You can provide a portfolio of your work.
  • A storyteller at heart: You have a knack for translating complex technical concepts into clear, concise, and compelling stories.
  • A strategic thinker: You can think beyond individual content pieces and develop a cohesive content strategy that supports business goals.
  • Data-driven: You're comfortable using data and analytics to measure the effectiveness of your work and make informed decisions.
  • AI-Savvy: You have experience utilizing AI tools to enhance content creation, research, and optimization workflows. You understand how to leverage these tools responsibly to boost efficiency without compromising on quality or originality.
  • A collaborative team player: You thrive in a fast-paced, collaborative environment and enjoy working with diverse teams.
  • Excellent writer and editor: You have impeccable writing skills and a sharp eye for detail.
  • A self-starter: You're proactive, organized, and can manage multiple projects simultaneously with minimal supervision.

Bonus points:

  • Experience in the financial services industry (mortgages, consumer banking, etc.).
  • Familiarity with marketing automation platforms (e.g., HubSpot, Marketo).
  • Experience with content management systems (e.g., Webflow, WordPress).
  • An understanding of the consumer lending journey.

 

At Blend, we are committed to offering a competitive compensation package.

To comply with local legislation, as well as to provide greater transparency to candidates, we share base pay ranges on all job postings regardless of desired hiring location. Final base pay offer amounts will vary depending on multiple factors, including but not limited to function, level, geographic location, job related knowledge, skills, and experience. Beyond base pay, Blends benefits and perks are described below.

Compensation:

  • Base Salary Range: $80,000 - $94,000 (This applies to full time hires. Final offer determined by multiple factors, including but not limited to function, level, geographic location, job related knowledge, skills, and experience.)
  • Bonus (if applicable): Eligibility is contingent upon both company performance against established goals and achievement of individual performance objectives.
  • Equity : Meaningful Restricted Stock Units in public company stock (NYSE: BLND) so you share in Blend’s long-term growth and success.

Our Benefits at a Glance

We offer a comprehensive and competitive benefits package designed to support your health and work-life balance.

Health & Wellbeing

  • We offer medical, dental, and vision benefits, with a generous employer contribution that helps keep your medical insurance costs low.
  • Company-paid life, short-term, and long-term disability coverage
  • Generous PTO, holidays, and maternity/parental leave
  • Employee Assistance Program (EAP): mental health, legal, childcare & eldercare, financial planning, college search, and more
  • Voluntary benefits: accident, critical illness, hospital indemnity, identity theft, and legal insurance
  • Monthly wellness stipend for fitness, mental health, and well-being
  • Additional perks: Milk Stork, pet insurance, and paid volunteer time off

Growth & Future

  • 401(k) retirement plan with company match
  • Pre-tax savings: healthcare & dependent care FSAs, Limited Purpose FSA, and HSA

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