Senior Product Marketing Manager

The role

We're seeking a highly experienced Senior Product Marketing Manager to lead go-to-market strategy for our AI agent product while driving customer acquisition and retention across our mortgage ecosystem. This is a high-agency role perfect for a strategic marketing leader who thrives on taking ownership of major initiatives and running with them. You'll be instrumental in launching our AI-enabled products, shaping our brand, acquiring customers and optimizing our existing customer engagement strategies.

List of key responsibilities and duties
AI Agent Product Launch & Strategy
● Go-to-Market Leadership: Lead B2C go-to-market strategy for our Gen-AI products in the mortgage market, helping customers understand mortgages, compare rates, and connect with lenders
● Product Positioning: Develop compelling messaging and positioning for our Gen-AI products in the competitive mortgage tech landscape
● Messaging Integration: Integrate Gen-AI product capabilities into outbound messaging, campaign development, and market positioning across customer touchpoints
● AI-Native Marketing: Experiment with cutting-edge AI-led marketing and experimentation tools to create innovative customer acquisition strategies
● Market Research: Deep-dive analysis into customer needs, market positioning, and competitive landscape for AI-powered mortgage solutions

Customer Engagement Strategy & Optimization
● Customer Lifecycle Management: Lead strategic initiatives to optimize engagement and retention for our 12k+ email database (growing 1k/week)
● Rate Alert Innovation: Own and scale our mortgage rate alert system, including automated rate reviews for customers with pending offers
● Growth Experimentation: Design and execute sophisticated A/B testing programs across customer touchpoints using PostHog and advanced analytics
● Re-engagement Strategy: Develop and implement data-driven campaigns that extend customer lifetime value and increase conversion rates

Strategic Marketing Operations
● Cross-functional Leadership: Partner with Product, Design, In-house Mortgage Advisors/Operations, Compliance, Tech and Business stakeholders to execute complex marketing initiatives
● Performance Analytics: Establish robust measurement frameworks and KPIs to track product launch success and customer engagement metrics
● Content Strategy: Develop thought leadership content and customer-facing materials that position Koodoo as an AI-first mortgage platform
● Channel Experimentation: Test and scale new acquisition channels while optimizing existing marketing investments
● Team Collaboration: Work closely with product and design teams to align product and marketing strategies

About you

The ideal candidate will have a track-record in delivering results in a fast-moving business and hence be comfortable with change and uncertainty. Excellent stakeholder management experience is essential to being successful in this role.

List of qualifications, technical and or professional experience 

● 7-10 years of product marketing experience in fintech, financial services, or high-consideration B2C technology products
● Proven product launch experience: Track record of successfully bringing complex technology products to market, preferably with AI/ML components
● Advanced experimentation skills: Deep expertise in growth experimentation, A/B testing, and data-driven optimization at scale
● Strategic thinking: Ability to develop comprehensive go-to-market strategies while maintaining hands-on execution capability
● High ownership mentality: Demonstrated ability to take initiatives from concept to completion with minimal oversight
● AI/ML marketing experience: Experience marketing AI-powered products or using AI tools for marketing optimization (highly preferred)
● Financial services knowledge: Understanding of mortgage/lending products and regulatory environment preferred
● Analytics expertise: Proficiency with advanced analytics platforms (PostHog, Mixpanel, Google Analytics 4) and customer data platforms
● Startup experience: Comfortable with ambiguity, rapid iteration, and wearing multiple hats in a fast-paced environment

About Blenheim Chalcot
Blenheim Chalcot is one of the leading venture builders in the world. We have been building exciting and disruptive businesses for over 26 years across sectors including FinTech, EdTech, GovTech, Media, Sport, Charity and more. These companies are all GenAI enabled and are some of the most innovative companies in the UK and increasingly around the world.

The BC team in India has been instrumental to the growth and success of Blenheim Chalcot. Established in 2014, Blenheim Chalcot India serves as a pivotal launchpad for those aiming to make a difference in the realm of innovation and entrepreneurship.

Blenheim Chalcot India is driven by a mission to empower visionaries to lead, innovate, and build disruptive solutions. We support our diverse portfolio of ventures and create impactful solutions that shape global trends. We provide a range of services to help new business get off the ground, including technology, growth (marketing and sales), talent, HR, finance, legal and tax, plus so much more!

One of our FinTech  ventures, [insert venture name], is scaling fast and we’re looking to hire high energy, motivated and curious talent to support them on that journey!

About Koodoo

Koodoo is a trailblazer in digital mortgage solutions, bridging the gap between aspiring homeowners and their ideal mortgage. Our platform simplifies the mortgage journey for everyone from first-time buyers to experienced re-mortgagers, offering a seamless online application process. By partnering with major UK lenders, we enhance mortgage product visibility and drive customer acquisition, while supporting leading comparison brands to deliver exceptional mortgage experiences.

Our commitment to innovation is exemplified by our AI-driven mortgage solutions, including our milestone achievement of being the first to pass the CeMAP exam using AI. We continue to transform the industry by integrating advanced AI tools in collaboration with top lenders and brokers, setting new standards in mortgage technology.

What we can offer you

• Be part of the World’s Leading Digital Venture Builder
• Have the opportunity to be a part of and learn from the incredible diverse talent in BC
• Be exposed to the right mix of challenges, within a culture that promotes continuous learning and development and opportunity to work with Gen AI
• A fun and open, if a little cricket obsessed, atmosphere – we own the Rajasthan Royals IPL team!
• 24 days of annual leave &10 public holiday days
• Private Medical for you and your immediate family & Life Insurance for yourself

Important

At Blenheim Chalcot, we strive to create an environment where differences are not only accepted but greatly valued; where everyone can make the most of their capabilities and potential. We promote meritocracy, competence and the sharing of ideas and opinions. We are driven by data and believe the diversity, agility, generosity, and curiosity of our people is what sets us apart as an organization. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing and advancing individuals based on their skills and talent.