SDR Coordinator MX

We are looking for an SDR Coordinator with proven experience in B2B SaaS environments focused on Mid-Market and Enterprise segments, to lead and optimize the sales development team.
The main objective of this role is to structure, scale, and optimize the business opportunity generation process, ensuring alignment between marketing, sales, and operations.
This person will be responsible for managing the SDR/BDR team as well as for designing and implementing data-driven prospecting processes, methodologies, and measurable results.

Key Responsibilities

• Lead, train, and support the SDR/BDR team, ensuring achievement of activity and conversion metrics.

• Design and implement prospecting processes based on Activity-Based Selling and methodologies such as SPIN, BANT, and Winning by Design.

• Optimize the flow of qualified leads (SQL/MQL) in coordination with marketing and sales teams.

• Define, measure, and improve KPIs related to team productivity (activities, conversions, pipeline generated, etc.).

• Develop playbooks and training materials to ensure consistency in the sales narrative.

• Analyze data and results to propose tactical and strategic improvements in the sales development process.

• Contribute to the commercial growth strategy, actively participating in goal planning and forecasting.

Requirements & Experience

• 12+ months of experience as an SDR or BDR in B2B SaaS companies and/or as an Account Executive (AE) managing full sales cycles.

• 2+ years of experience leading sales or SDR teams, ideally from the ground up (0 to 1).

• Familiarity with SPIN Selling, BANT, Winning by Design, and Activity-Based Selling methodologies.

• Experience in sales for Mid-Market and Enterprise segments.

• Proficiency with CRM and sales automation tools (e.g., HubSpot, Salesforce, Lusha, Apollo, etc.).

• Intermediate to advanced English

Key Competencies

• Adaptive Leadership & Coaching: Ability to deliver training on sales processes, both for inbound and outbound prospecting.

• Systems Thinking: Capacity to design and improve complex sales processes.

• Strong Analytical and Quantitative Skills: Ability to interpret metrics and make data-driven decisions.

• Resilience and Adaptability: Comfortable with iteration, change, and continuous learning.

• Outstanding Communication: Clear, empathetic, and persuasive verbal and written communication skills.

• Fast Learner and Curious Mindset: Constant curiosity about new tools, markets, and methodologies.