Senior Field Customer Marketer, EMEA

• We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.
• We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.
• We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.

The Role:

As the Senior Field Customer Marketer, you will own the regional customer marketing strategy to drive upsell, cross sell, and expansion across the UK, Southern Europe and MENA, supporting both geo & brand expansion efforts. You will partner closely with Account Management, Customer Success, Product Marketing, Field Marketing and our Events team to turn customer outcomes into programmes that deliver business impact. Events, focusing on Executive customers and practitioners, will be a key channel and a big part of the programme.

Responsibilities:

• Define and execute the EMEA customer marketing strategy aligned to regional expansion goals and brand expansion. Build quarterly plans and operating rhythms.
• Partner with Sales/CS on account-based plays that unlock upsell and cross-sell—targeted campaigns, success stories by ICP/segment, and value realisation proof.
• Lead regional user groups, roundtables, and customer events to drive engagement and product knowledge. This includes executive events and practitioner-focused sessions. Recruit speakers, manage agencies, and drive participation and post-event follow-up. Events will be a key channel and a significant part of the programme.
• Define KPIs, build dashboards, and report on programme impact (expansion pipeline influenced, adoption lifts).
• Build trusted partnerships with EMEA Sales and CS leadership, Partner Marketing, and Comms/PR to amplify customer stories and outcomes related to product adoption and expansion, supporting brand expansion.

Qualifications:

• Martech SaaS experience is a prerequisite.
• 3–5 years in B2B SaaS customer marketing (or closely related), with meaningful ownership of EMEA programs.
• Evidence of driving expansion and adoption outcomes in a multi-product, enterprise or mid-market environment.
• Strong planning, prioritisation, and cross-functional collaboration across CS, Sales, Product, and PMM.
• Ability to turn results into compelling narratives and assets for segmented audiences.
• Familiarity with CRM and marketing automation (e.g., Salesforce, HubSpot or similar), and survey tools.
• Data fluent; sets clear KPIs, builds dashboards, and ties programs to business outcomes.
• Knowledge of EMEA market nuances and GDPR best practices; fluency in English, with additional EMEA languages a plus.
• Willingness to travel within EMEA for customer events and meetings as needed.

Success Metrics (first 12 months):

• Drive Cross Sell and Upsell across key accounts
• Customer engagement and product adoption

#LI-SF1

More things you'll like about Bloomreach:

Culture:

• A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one. 
• We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication. 
• We believe in flexible working hours to accommodate your working style.
• We work virtual-first with several Bloomreach Hubs available across three continents.
• We organize company events to experience the global spirit of the company and get excited about what's ahead.
• We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
• The Bloomreach Glassdoor page elaborates on our stellar 4.4/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5

Personal Development:

• We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
• Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
• Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
• Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*

Well-being:

• The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*
• Subscription to Calm - sleep and meditation app.*
• We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
• We facilitate sports, yoga, and meditation opportunities for each other.
• Extended parental leave up to 26 calendar weeks for Primary Caregivers.*

Compensation:

• Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*
• Everyone gets to participate in the company's success through the company performance bonus.*
• We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
• We reward & celebrate work anniversaries -- Bloomversaries!*

(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)

Excited? Join us and transform the future of commerce experiences!

If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.

#LI-Remote