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Sr. Marketing Manager

Ft. Lauderdale

Must be located in NY, Boston, West Palm Beach, Jacksonville or Broward County, FL 

 

What you will be doing: 

As a Marketing Manager at Bluebird Kids Health, you'll play a crucial role in helping us drive patient growth in the communities we serve. You'll work directly with our marketing leadership on a wide range of initiatives spanning digital marketing, community outreach, content creation, and brand building. In our fast-paced startup environment, you'll have the opportunity to learn rapidly and contribute meaningfully to our mission of transforming pediatric care. 
 
Key activities you’ll perform: 

  • Develop marketing briefs across our marketing campaigns, including digital channels and promotional programs  
  • Track and report on marketing metrics and campaign performance, including ad performance, survey results  
  • Develop and build new multi-channel campaigns, serving as a guiding hand for individual projects 
  • Serve as a sounding board for community outreach events and local marketing initiatives, and occasionally staff larger events 
  • Contribute to overall website updates, and digital advertising efforts 
  • Manage consultants and vendor relationships 
  • Support brand consistency across all touchpoints 
  • Assist with market research to understand patient needs and preferences 

 

What success looks like: 

  • Help drive patient acquisition through effective marketing initiatives 
  • Serve as a go-to source for marketing metrics and campaign performance 
  • Maintain consistent brand voice and messaging across all channels 
  • Support the team in executing marketing plans efficiently and on schedule 
  • Demonstrate growth in marketing skills and expertise over time 
  • Show adaptability and resourcefulness in a fast-growing startup environment 
  • Stay organized and keep our systems tidy to allow us to move quickly 

 

What you will bring: 

  • A minimum of 5 years of marketing experience, preferably with some experience in healthcare or a startup environment  
  • Exceptional digital fluency with experience in social media management, digital analytics, and offline promotional programs 
  • Strong written and verbal communication skills 
  • High energy, adaptability, and a willingness to take on diverse responsibilities 
  • Self-starter mentality with the ability to prioritize and manage multiple projects 
  • Creative problem-solving approach and attention to detail 
  • Experience with marketing tools such as social media management tools, and analytics platforms 
  • Ability to collaborate effectively with cross-functional teams 
  • Interest in healthcare, particularly pediatric care (healthcare experience a plus) 
  • Experience with graphic design tools like Figma, Canva or basic Adobe Creative Suite skills a plus 

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Boston, New York, Jacksonville FL, West Palm Beach FL, or Broward County FL

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