Business Development Manager

About Bluebird Kids Health  

Bluebird Kids Health is a dynamic organization that provides underserved communities with new access to value-based pediatric primary care. We are on a mission to provide exceptional care, so every child can thrive. We offer comprehensive, evidence-based primary and urgent care services to children and their families, with support around-the-clock. Our care model includes robust care coordination, chronic disease management, and other population health supports. Our success is measured by exceptional health outcomes, lower medical costs, an outstanding child and family experience, and a rewarding environment for our clinicians and staff. 

Position Description 

The Business Development Manager - South Florida will drive Bluebird Kids Health’s growth across South Florida by cultivating referral relationships that translate directly into new patient acquisition. This is a field-based role (approximately 80% in the field) responsible for building partnerships with OB/GYNs, hospitals, and other healthcare and service organizations (e.g.  United Ways, Boys & Girls Clubs, Children’s Services Councils, and others who care for and/or provide services in support of expecting parents, families, and children. 

The ideal candidate is a strategic, relationship-driven, execution-oriented salesperson – someone who can build trust with diverse partners, think critically about market dynamics, and turn insights into action. They combine warmth and curiosity with a disciplined, data-informed approach to territory management. 

Reporting to the Director of Growth, this role works closely with local practice leaders, marketing, and operations to develop and execute territory strategies that expand Bluebird’s reach and impact across Palm Beach and Broward Counties. 

What You’ll Do 

• Drive access and new patient growth goals: Develop and execute a structured outreach strategy to build and strengthen relationships with OB/GYNs, hospitals, urgent care centers, and other social service entities who work with families in need of pediatric care 

• Meet and exceed growth goals: Demonstrate ownership, accountability, and creativity in achieving monthly engagement and channel targets 

• Manage a defined territory: Prioritize high-value targets and maintain a strong in-person presence across practices and hospitals in South Florida 

• Analyze and act: Use referral and market data to identify patterns, generate hypotheses, and test new approaches to improve conversion and engagement 

• Develop and execute engagement events: Host lunch & learns, hospital in-services, and office visits to educate providers and staff on Bluebird’s care model and referral process 

• Own the pipeline: Manage and track outreach activities, meetings, and follow-ups in the CRM to ensure timely engagement and measurable progress 

• Collaborate cross-functionally: Partner with marketing to develop tailored outreach materials, messaging, and campaigns; provide real-time field feedback to refine growth strategies 

• Translate insights into action: Distill market trends and feedback into recommendations that inform strategy, messaging, and resource allocation 

• Represent Bluebird in the community: Serve as a trusted ambassador at coalition meetings, health fairs, and professional events, building goodwill and brand awareness 

• Other duties as assigned 

What You’ll Need  

• 6+ years of experience in business development, provider relations, or sales within the healthcare industry (e.g., hospital liaison, managed care, or pharmaceutical sales) 

• Proven success in building and maintaining long-term professional relationships that drive measurable growth 

• Strong analytical and problem-solving skills – able to interpret data, identify insights, and develop actionable strategies 

• Highly organized, process-driven, and disciplined in managing outreach pipelines, follow-ups, and CRM documentation 

• Exceptional interpersonal and communication skills; comfortable presenting to both clinical and non-clinical audiences 

• Self-starter with a demonstrated ability to operate independently, manage time effectively, and deliver results in a field-based environment 

• Outgoing, energetic, and comfortable representing Bluebird’s mission with authenticity and professionalism 

• Proficient in CRM systems and Microsoft Office Suite (Excel, PowerPoint, Word) 

• Reliable transportation required 

• Bilingual proficiency in English and Spanish or Creole preferred 

Bluebird Kids Health is an Equal Employment Opportunity Employer. We embrace the richness of diversity and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We recognize that traditional job requirements can sometimes inadvertently exclude talented individuals from underrepresented backgrounds or those who have taken non-traditional paths to acquire their skills. Therefore, even if you do not meet every listed requirement or have gained your qualifications in unconventional ways, we wholeheartedly encourage you to apply.  We value passion, potential, and the drive to learn just as highly as formal qualifications, and we are committed to building an inclusive workplace where everyone’s contributions are valued. 
 

What We Offer 

• The opportunity to support best-in-class outreach and engagement activities within a mission-driven pediatric care delivery organization. 

• A competitive compensation package with performance incentives and, for some roles, equity participation. 

• A collaborative and dynamic workplace with significant professional growth opportunities. 

• A diverse and inclusive company culture that values every team member's contribution to our mission. 

• Competitive medical, vision, and dental insurance products. 

• Other programs including employee assistance, caregiver support, commuter benefits, flexible spending accounts, health savings accounts, short and long term disability benefits, and other exclusive employee benefits). 

• Generous paid time off.