Head of Marketing

About the Position 

Bluefish AI is on the cutting edge of AI-powered SaaS, helping marketers unlock performance and insights through intelligent optimization. We are seeking an experienced and visionary Head of Marketing. This is a unique opportunity to build and scale the marketing function from the ground up at a fast-growing Series A startup.

As the Head of Marketing, you will define and execute the marketing vision that elevates Bluefish’s brand, drives demand, and establishes us as the category leader in AI marketing. Reporting directly to the CEO, you will own brand strategy, demand generation, communications, and product marketing—while building and leading a high-performing marketing team.

What You’ll Be Doing

• Own the marketing strategy and roadmap: Develop and execute an integrated marketing strategy that drives awareness, pipeline growth, and customer engagement.
• Build the Bluefish brand: Position Bluefish AI as the category-defining leader in AI marketing through compelling messaging, storytelling, and thought leadership.
• Scale demand generation: Lead programs across digital, content, events, and partnerships that generate qualified leads and accelerate pipeline.
• Lead product marketing efforts: Translate product capabilities into clear, differentiated value propositions that resonate with enterprise buyers. Create sales enablement materials that empower our go-to-market teams.
• Strengthen market presence: Secure speaking opportunities, media coverage, analyst relations, and partnerships that extend Bluefish’s visibility.
• Collaborate with executive leadership: Partner closely with the CEO, CRO, and Product leadership to align marketing with company goals and revenue targets.
• Build and lead the team: Hire, coach, and develop a world-class marketing team to scale with the company’s growth.
• Measure and optimize: Establish KPIs, track performance, and use data-driven insights to refine campaigns and maximize ROI.

Qualifications

• 10+ years of marketing experience, with at least 5 years in leadership roles at high-growth SaaS companies.
• Proven success in building and scaling marketing teams and functions from early-stage to growth.
• Deep expertise across brand, demand generation, product marketing, communications, and events.
• Strong understanding of AI, Martech, or B2B SaaS markets.
• Track record of driving measurable business outcomes through marketing strategies.
• Excellent executive presence and communication skills—equally strong at setting vision and rolling up sleeves to execute.
• Ability to operate in a fast-paced, entrepreneurial environment while balancing strategic and tactical priorities.
• Bachelor’s degree in Marketing, Communications, or related field (MBA preferred).

What We Offer

• A dynamic role at the forefront of AI marketing technology with ample opportunities for personal and professional growth.
• Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI.
• Tackle challenging problems while disrupting the $300BN legacy martech industry.
• Join an experienced team where you will have immediate ownership and impact.
• Competitive salary and bonus appropriate for experience and company stage.
• Significant equity package appropriate for company stage.
• Full medical, dental and vision benefits.
• PTO and remote work flexibility.

About Bluefish:

Bluefish believes that AI represents the next major chapter of the internet – and that consumers will increasingly use AI to consume information and media online. On this new AI internet, brands will need new tools and technologies to tell their stories to consumers online – and a new marketing ecosystem will be created around AI. Bluefish is building the platform that helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage AI brand safety and engage consumers with thoughtful and personalized AI marketing experiences. 

The Bluefish team is a tight-knit group of mar-tech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. Bluefish, the leading AI marketing platform for the Fortune 500, recently announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta. We are a globally distributed team, with business operations based in New York City and engineering based in Berlin.  We are a globally distributed team, with business operations based in New York City and engineering based in Berlin. 

Why Bluefish & Our Values:

• Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI 
• Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry 
• Join an experienced high-performing team where you will have immediate ownership and impact 
• Experience a true meritocracy with significant career growth upside as the business scales 

Our Values:

• Demonstrated grit and resourcefulness—you find creative solutions, adapt quickly, and aren’t afraid to roll up your sleeves in a fast-paced, evolving environment.
• Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.
• Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.
• Commitment to craftsmanship—you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.
• Self-starter with a proactive mindset and a strong sense of accountability—able to drive projects forward independently while staying aligned with team goals.
• Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.