Chief Revenue Officer

About the Position

Bluefish is entering a critical growth phase and is seeking a high-impact Chief Revenue Officer (CRO) to build and scale the company’s go-to-market strategy and revenue execution. This leader will own the full revenue function across Bluefish’s initial roster of AI products, driving top-line growth while establishing a repeatable, scalable revenue engine.

The Chief Revenue Officer will own the entire revenue function at an early stage, including go-to-market strategy, sales execution, and team building. This is a highly hands-on role requiring both strategic leadership and direct execution. You will define and execute the company’s initial go-to-market strategy, personally close enterprise deals, and build the foundation for a scalable sales organization.

You will report directly to the CEO and be accountable for delivering strong revenue outcomes quickly in a fast-moving, ambiguous environment.

 

What You’ll Be Doing

• Deliver revenue results quickly, taking ownership of bookings and growth 
• Personally lead and close complex, high-ACV enterprise and brand deals ($1M+ ACV)
• Build and own the end-to-end revenue engine, including pipeline generation, forecasting, and the transition to a scalable sales organization.
• Develop, execute, and iterate on the company’s go-to-market strategy with limited existing infrastructure
• Establish pricing, positioning, and sales motions, iterating rapidly based on market feedback
• Establish clear revenue metrics, targets, and accountability
• Design and implement effective early-stage sales processes, playbooks, and operating rhythms
• Recruit, attract, and build a high-performing sales team as the business scales
• Coach, manage, and develop sales talent while maintaining a high-performance culture
• Partner closely with Marketing, Product, and Engineering to ensure strong GTM alignment
• Serve as a core member of the leadership team and strategic partner to the CEO
• Contribute positively to company values and help raise the overall performance bar

 

Qualifications

• Proven experience owning and scaling revenue in an early-stage, high-growth startup environment
• Demonstrated ability to sell complex, technical products to large brands
• Strong hands-on sales execution skills, including the ability to operate as an individual contributor
• Experience building, leading, and scaling sales organizations and processes
• Familiarity with martech ecosystems, buying cycles, and brand decision-makers
• Strong understanding of AI concepts and marketing data platforms
• Ability to move quickly and execute with urgency
• Comfort working in fast-paced, high-intensity, ambiguous environments
• Experience partnering closely with founders and executive teams
• Experience scaling GTM strategy

 

What Success Looks Like 

• Rapid development and execution of a repeatable go-to-market motion
• Consistent closure of high-value enterprise deals
• Clear, predictable high growth revenue pipeline
• Successful hiring and development of a strong sales team
• Strong cross-functional collaboration and cultural leadership

 

About Bluefish:

Bluefish believes that AI represents the next major chapter of the internet – and that consumers will increasingly use AI to consume information and media online. On this new AI internet, brands will need new tools and technologies to tell their stories to consumers online – and a new marketing ecosystem will be created around AI. Bluefish is building the platform that helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage AI brand safety and engage consumers with thoughtful and personalized AI marketing experiences. 

The Bluefish team is a tight-knit group of mar-tech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. Bluefish, the leading AI marketing platform for the Fortune 500, recently announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta. We are a globally distributed team, with business operations based in New York City and engineering based in Berlin.  We are a globally distributed team, with business operations based in New York City and engineering based in Berlin.

Why Bluefish & Our Values:

• Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI 
• Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry 
• Join an experienced high-performing team where you will have immediate ownership and impact 
• Experience a true meritocracy with significant career growth upside as the business scales 

Our Values:

• Demonstrated grit and resourcefulness—you find creative solutions, adapt quickly, and aren’t afraid to roll up your sleeves in a fast-paced, evolving environment.
• Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.
• Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.
• Commitment to craftsmanship—you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.
• Self-starter with a proactive mindset and a strong sense of accountability—able to drive projects forward independently while staying aligned with team goals.
• Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.