Website and Engagement Manager

Job Title: Chapter Web and Engagement Manager

Department: Social Impact 

Location: Remote/Virtual within the Continental US

Reports to: Senior Director, Digital Marketing & Innovation

Classification: Exempt 

Position type: Full-Time Employee

Anticipated Pay Range at Commencement of Employment: $56,000 - $71,000 per year

 

Blue Star Families

Blue Star Families is a growing non-profit (Military Service Organization (MSO)) with a history of delivering innovative solutions. We're the team that senior DoD leaders seek out when they want ground truth on issues facing our military families. Our team members are motivated individuals that help each other do remarkable things for military families to bridge the civilian-military divide every day.   We deliver first-class solutions that transform the military experience for military family members.  We operate in an agile arena where great minds come together to make life better for military members and their families.  We focus on data-driven insights while understanding the value of spirited storytelling.   And we do all this in a highly flexible, virtual environment with great benefits!  Our diverse and inclusive environment fosters a sense of belonging among our team resulting in innovative and creative decision-making.

Are you ready to make a difference for the families of those who serve our great nation?  We are the ideal match for the innovator, the out-of-the-box, strategic thinker who understands the value of social impact.

 

General Description

The Chapter Web and Engagement Manager will play a pivotal role in supporting our Chapters program by managing website requests, providing technical assistance, and helping utilize our online community platform, Blue Star Neighborhood. This role combines digital marketing and technology support to help Chapters thrive and engage effectively with their audiences. The ideal candidate will have a tech-savvy mindset, strong organizational skills, and a passion for community-building. As the Chapter Web and Engagement Manager, you are passionate about observing user behavior to improve the visible design and experience of an application. You enjoy working in a fast paced, growing organization and are able to adapt quickly to changing directions. You are collaborative and creative with your colleagues yet detailed oriented and able to meet deadlines. You have a sharp and growing understanding of modern tech stacks and are proficient in crafting aesthetically beautiful interfaces. To ensure success as the Chapter Web and Engagement Manager, you need to possess excellent website design skills and meticulous attention to detail. This role requires an individual who is self-driven, ambitious, and tech-savvy. This position reports directly to the Senior Director of Digital Marketing & Innovation, and will work cross-functionally across the organization.

 

Key Job Functions

• Manage and fulfill website requests for the Chapters program, including updates, event pages, and content additions.
• Provide general tech support for Chapters, assisting with troubleshooting and guidance on digital tools.
• Support Chapter teams in using Blue Star Neighborhood to foster online community engagement.
• Create press toolkits, event description pages, and promotional materials to support Chapter events.
• Draft, edit, and post blogs, social media content, and email communications as needed
• Collaborate with the marketing and communications team to maintain consistent branding across all platforms.
• Stay informed on best practices for community engagement and digital marketing to recommend improvements.
• Maintaining and updating existing websites, templates, and individual pages within WordPress and The Neighborhood
• Maintaining and modifying the pages and communities within the Blue Star Neighborhood member platform
• Creating and utilizing tools that enhance the user's website experience
• Image creation and optimization for online channels
• Incorporate best SEO practices and implement analytics tracking
• Incorporating applications, graphics, audio, and video clips into company websites
• Stay up to date with digital technology trends
• Perform other duties as assigned

 

Required Experience, Skills, and Background

• B.A./B.S. Degree or equivalent experience
• 2-4 years experience in website design, maintenance, and troubleshooting
• A strong background in digital marketing or website management, with some technical knowledge (HTML/CSS familiarity is a plus, but not required).
• WordPress design experience is required
• Experience with Beaver Builder a plus
• Experience with community engagement tools or platforms (e.g., online forums, social media management tools).
• Experience creating marketing materials, such as press kits and email campaigns.
• Basic understanding of website CMS platforms (e.g., WordPress).
• Familiarity with graphic design or content creation tools (e.g., Canva, Adobe Creative Suite).
• Excellent project management and organization skills
• Proactive self-starter who can work collaboratively
• Strong analytical and critical thinking skills
• Ability to coordinate and effectively plan and execute several projects at one time with internal and external teams
• Proficient in Google Analytics and SEO
• Proven ability to work effectively in a high productivity environment
• Solid sense of creativity and innovation
• Strong written, verbal communications as well as presentation skills
• Knowledge of the military family experience
• Out-of-town, overnight travel may be required occasionally
• Occasionally may be required to work nights, weekends, and holidays as necessary to carry out key job functions
• Ability to lift and carry supplies and equipment up to 30 lbs.

 

Desired Experience, Skills, and Background

• Proven experience developing and executing paid social media campaigns across multiple platforms and tracking analytical performance/ROI
• Experience working within the military/government culture or curiosity/knowledge of these sectors
• Strong existing relationships with key digital influencers and tastemakers
• Experience with Sprout Social, Google Workspace, Hive, or similar platforms
• Art direction experience
• Excellent project management and organization skills

 

More About Blue Star Families

Blue Star Families empowers military and Veteran families to thrive by connecting them with their civilian neighbors — both people and organizations — to create strong communities of mutual support. We believe we're all stronger when we take care of one another.

Our groundbreaking research is raising the nation's awareness of the unique challenges of military family life. With the help of neighbors across the country, Blue Star Families is overcoming the isolation and alienation of frequent moves, deployments, and reduced support from the government. Our innovative programs are solving specific challenges for military families, including fighting economic insecurity with resources that foster spouse career development, creating family strength with rich family programming, and providing critical peer support for caregivers, whose numbers are only increasing.

Blue Star Families is a registered 501(c)(3) nonprofit organization. 

 

EEO Policy

Blue Star Families is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

 

Why Blue Star Families?

• Virtual/remote nonprofit organization that moves with you (position specific)
• Career growth opportunities
• Excellent benefits (403(b) with matching, Flexible Spending, Life Insurance, Short-Term Disability, Communications Allowance, and more)
• Permanent Change of Station (PCS) Leave for Active Duty Military Spouses
• On-the-job professional development training
• Front-line opportunity to positively impact the military experience
• Competitive salaries
• Workplace flexibility