Sr. Analyst, Paid Media (Search)

About The Role:

The Senior Analyst, Paid Media (Paid Search) will be the go-to expert on paid search, responsible for developing, managing, and optimizing campaigns across Google and Microsoft Ads. This role is a hands-on, individual contributor position within the Growth Marketing Team. The Senior Analyst will oversee the day-to-day operations of our paid search marketing strategy, including setting up campaigns, optimizing bids, ad copy, landing pages, and more. They will collaborate with the Marketing team and cross-functionally to ensure campaigns are optimized for results while balancing volume and CAC.

WHAT YOU'LL DO: 

• Manage and optimize paid search campaigns, including developing and executing campaign launches, managing automated bid strategies, and utilizing new and emerging best practices.
• Drive short, medium, and long-term workstreams to optimize ad copy, sitelinks, and landing page content for evergreen campaigns and product or campaign expansions.
• Leverage audiences and retargeting lists to enhance the effectiveness of campaigns.
• Oversee paid search budgets to ensure media investment is allocated correctly and efficiently to deliver maximum value to the business.
• Proactively monitor the competitive landscape to continuously refine expansion strategies.
• Collaborate cross-functionally with other channels to understand performance impacts and leverage tactics to influence demand.
• Utilize strong analytical skills to interpret data, identify trends, and make data-driven decisions.
• Plan, develop, and implement new paid search strategies to drive site traffic and generate qualified leads, with a focus on improving CAC and scaling conversion volume.
• Communicate regularly with stakeholders to discuss performance, goals, and deliver results.
• Ensure accurate conversion tracking and attribution through data quality assurance (QA).

WHAT WE LOOK FOR: 

• 5+ years of experience in a paid search role
• 3+ years of experience at technology companies (Financial Services a plus)
• Deep understanding of automated search bidding strategies including tCPA & tROAS
• Bachelor's Degree required / Advanced Degree preferred
• A proven expert in understanding how paid search can generate demand for a high-growth business
• Highly effective communicator who interacts with clarity and purpose, proactive, and has experience interacting at all levels of the organization
• Ability to present analysis and supporting logic to senior management
• Passion for Bluevine, its mission, and experience marketing to small businesses
• Proactive and forward thinking; raises questions on assignments, contributes to the optimization of campaigns, and shares ideas