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Lifecycle Marketing Specialist

Bengaluru

About Bluevine

Bluevine is on a mission to enable a better financial future for small business owners through innovative banking solutions designed just for them. By combining best-in-class technology with advanced security and a deep understanding of the small business community, we deliver end-to-end banking and lending products that empower always-on entrepreneurs to grow their businesses with confidence. 

As a dynamic company with massive potential, we’re backed by leading investors such as Lightspeed Venture Partners, Menlo Ventures, 83North, Citi Ventures, and nearly 9 years of proven success. Since launching in 2013, we have grown exponentially, amassing over 400,000 customers across all 50 states and a global team of more than 500 people. Our passion is driven by purpose: to give small businesses the tools they need to succeed and we’re just getting started. 

All of this begins with our team who are driven by collaboration, problem-solving, and learning and growing together. With a commitment to innovation and community impact, our mission is to help every small business—and every team member—thrive. Join us! #LI-Hybrid

ABOUT BLUEVINE

Bluevine is a high-growth, fintech company empowering small businesses with innovative banking. By combining industry-leading technology and security with our team's expertise and care, we've helped 500,000+ businesses, funding more than $14+ billion since 2013.

Small businesses deserve accessible and modern financial services, and traditional banks have underserved them for too long. We're hiring problem solvers and collaborators to join our meaningful mission.

Headquartered in Jersey City, NJ with offices in Redwood City, CA,  Salt Lake City, UT,  Bengaluru, India and Tel Aviv, Israel.  

 

SUMMARY  

 

The Lifecycle Marketing Associate will be responsible for asset development, audience management, QA, email execution, and reporting. This role requires a technical individual with the ability to develop and manage multiple email projects across product lines including banking, lending, and credit card.  

The Lifecycle Marketing Associate is a key member of the Growth Marketing team working cross functionally with Creative, Copy, Legal, Business Operations, and Product teams.

WHAT YOU'LL DO

  • Partner with Marketing and cross functional teams on email content and deployment calendars.
  • Work closely with Copy and Creative teams to develop email assets for specific audiences and for key points in the customer lifecycle.
  • Collaborate with Business Operations on audience selection and segmentation.
  • Manage approval process across teams including Marketing, business stakeholders, and legal.
  • QA email assets for copy, creative, and platform rendering. Working closely with email coders on updates and fixes when needed.
  • Work hands-on in the email platform, Salesforce Marketing Cloud, managing content plus scheduling and deploying emails.
  • Document email programs - detailing audience, segmentation and performance.
  • Update email content using HTML in Salesforce Marketing Cloud.
  • Provide post campaign reporting - drawing conclusions and recommendations on performance and customer behavior.
  • Create efficiencies across the email program to increase productivity.

WHAT WE LOOK FOR

 

Required Experience

 

  • 3+ years of email experience; fintech experience is a plus.
  • Proficiency using Salesforce Marketing Cloud or similar email service provider.
  • Intermediate knowledge of HTML.
  • Strong Excel skills (pivot tables, data matching, and manipulation).
  • Technical savvy and ability to adapt quickly to various database tools; SQL experience is a plus.
  • Strong attention to detail which is required for QAing messages and audience selections.
  • Proficiency in Powerpoint or Google Slides in order to create presentations and memorialize campaign assets and results. 
  • Proactive and forward thinking; raises questions on assignments, contributes to the optimization of campaigns, and shares ideas.
  • Experience with email personalization tools such as Movable Ink a plus.

 

 

BENEFITS & PERKS

  • Excellent group health coverage and life insurance
  • Stock options
  • Hybrid work model
  • Meal allowance
  • Transportation assistance (terms and conditions apply)
  • Generous paid time off plan, Holidays
  • Company-sponsored mental health benefits
  • Financial advisory services for both short- and long-term goals
  • Learning and development opportunities to support career growth
  • Community-based volunteering opportunities

 

 

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