Web Marketing Manager (Contract)

About Bluevine

Bluevine is on a mission to enable a better financial future for small business owners through innovative banking solutions designed just for them. By combining best-in-class technology with advanced security and a deep understanding of the small business community, we deliver end-to-end banking and lending products that empower always-on entrepreneurs to grow their businesses with confidence. 

As a dynamic company with massive potential, we’re backed by leading investors such as Lightspeed Venture Partners, Menlo Ventures, 83North, Citi Ventures, and nearly 9 years of proven success. Since launching in 2013, we have grown exponentially, amassing over 400,000 customers across all 50 states and a global team of more than 500 people. Our passion is driven by purpose: to give small businesses the tools they need to succeed and we’re just getting started. 

All of this begins with our team who are driven by collaboration, problem-solving, and learning and growing together. With a commitment to innovation and community impact, our mission is to help every small business—and every team member—thrive. Join us! #LI-Hybrid

About the Web Experience & Content team:

The Web Experience & Content team at BlueVine is a group responsible for creating the first impression we present to small businesses in search of better banking solutions. As a team we are the strategists, architects, designers, developers, producers and testers who create and optimize to reduce barriers in the journey for our customers. Our ambition is to deliver best in-class customer experiences on the web and mobile to support customer growth, retention and engagement for our banking and lending products.

About The Role:

BlueVine is seeking an accomplished and innovative Digital Experience Optimization (DXO) Manager responsible for the ongoing testing, optimization and personalization roadmap across Bluevine.com. Success in the role is accomplished by building a robust test and learn strategy, including conversion rate optimization (CRO), leading to both short and long-term performance improvements across website features and content. The DXO manager will own the Bluevine.com tagging infrastructure and implementation, and data analysis to drive outcomes that constantly improve key business metrics and performance. Reporting to the Senior Director of Growth Marketing, he / she will partner closely with Design, Product, Growth Marketing, Communications, Legal and Engineering teams to initiate, manage and deliver projects across our BlueVine.com roadmap.

The role is both strategic and executional; strength in both and the ability to flex back and forth is critical.  As the primary point of contact for optimization on BlueVine.com, this candidate will lead project initiation, design, development and project management activities. They will partner with user experience strategy and content strategy teams to deliver a great experience for BlueVine prospects and customers. An ideal candidate will have experience working in a customer-centric environment, and will have led the development of notable end to end website and mobile design and optimization programs. They will have strong expertise working with leading marketing technology software solutions for content management systems, customer data platforms, analytics, personalization and A/B testing, and will be most comfortable when applying this expertise toward designing and delivering new and innovative online experiences. He / She will be proficient in SEO best practices to inform content strategy and website technology roadmaps.

This role requires someone who is a self-starter, is analytical, detail oriented and thrives in a data and results-driven environment. Having a track record working in fast-moving and high-tech environments, having a passion for supporting SMB businesses and having the skills to collaborate and deliver successfully when working across a large cross-functional team will set an ideal candidate up for success in this role. 

Are you always curious about “the why?” and always striving to find the next opportunity to design and improve the customer experience? We are too and would love to meet with you.

WHAT YOU'LL DO:

PLANNING

• Has a deep understanding of our business, needs, expectations, requirements, and of digital experience testing methodologies (A/B, multivariate, etc.)
• Owns the ongoing BlueVine.com Web & Content optimization strategy, implementing test that support an end to end customer journey for key personas / segments
• Partners with engineering and operations to maintain and improve the marketing technology tools and systems used to bring more personalized outputs to our customers with speed and stability
• Leads the team in determining the approach, deliverables, schedule and tools to deliver multiple projects streams within established constraints
• Ensures that stakeholder and leadership signoff is obtained at key points during projects

EXECUTION

• Designs & develops end to end customer experience tests in conjunction with new product launches, policy & feature updates
• Partners on landing page strategies for acquisition and lifecycle programs 
• Works cross-functionally with peers on product marketing, design, engineering, risk, data science, and insights to develop a web/mobile product roadmap and execute flawlessly against that plan
• Implements SEO & CRO programs to meet new customer growth / ROI targets
• Has overall responsibility for delivery health of BlueVine projects, facilitating project-related team meetings (i.e. kick-offs, stand-ups, status, reviews, etc.), communicating action steps to the team, and delivering weekly project updates to leadership
• Helps update processes and standards for project management design and technical documentation
• Directs vendor/third party relationships to support project execution 

OUTPUT

• Communicates project status daily, weekly and monthly during key business reviews
• Leads test analysis and retrospective meetings to drive action, learn from and improve web performance
• Constantly monitors traffic, funnel conversion, page performance metrics and ROI
• Builds team expertise by mentoring team members and offering training in relevant methodologies, techniques, frameworks, etc.
• Proactively works to define and/or improve personalization policies and procedures

WHAT WE LOOK FOR:

• 8+ years of experience leading optimization programs
• 5+ years of experience in project management or web delivery function, working within cross functional teams, and involvement in software/technology or marketing
• 4+ years experience working in Jira PMO software
• Bachelor's Degree required / Advanced Degree preferred
• Top of his/her game regarding testing and optimization, modern product development skills, web/mobile design and content management, web/mobile analytics and organic search 
• An understanding of digital marketing best practices and keeps abreast of the latest tools, techniques, & technologies
• Knowledge and direct experience working with leading digital experience tech platforms: 
• Experimentation platforms (e.g. Optimizely)
• Site-side analytics and customer data tools (Google Analytics, Segment, etc.)
• CMS and/or web-tech platforms (e.g. WordPress, Salesforce Marketing Cloud, etc)
• Superb written and verbal communication skills including delivering presentations
• A process-driven individual who has effectively managed and executed complex, multi-layer work streams in a fast-paced environment
• Strong at multi-tasking and project management skills with a team player mentality
• Flexible, Positive, High Energy, Proactive with a strong bias towards action
• Passion for BlueVine, its mission, and marketing to small and medium-sized businesses

New Hire Base Salary Range: $55/hr. - $75/hr.

This is a temporary contract role and does not include benefits. The anticipated duration of the role is 12-16 weeks, with the possibility of extension.