Director, Marketing Operations & Analytics

Title: Director, Marketing Operations & Analytics

Reports to: Chief Marketing Officer

Location: Miami, FL (Hybrid) / Remote

About the Company 

At BMG Money, our mission is to provide access to affordable and responsible credit for underserved consumers facing unexpected expenses. We all share one vision— Redefining lending through technology, where underserved individuals can thrive financially through forward-thinking, responsible, and innovative financial solutions.

Job Summary

We are seeking a highly specialized and strategic Director of Marketing Operations & Analytics to be the chief architect of our marketing infrastructure, data integrity, and performance measurement. This role is critical to maximizing the efficiency of our online acquisition funnel and ensuring every marketing dollar is accurately attributed.

This Director will lead all technical orchestration, own the marketing data model, and drive a cohesive partnership with Operations and Technology teams to create a measurable, seamless customer journey from initial inquiry through funded loan.

Key Responsibilities

• Design, implement, and maintain the formal multi-touch attribution model to accurately measure the contribution of every digital marketing touchpoint (Paid Search, Paid Social, SEO, Display) to key conversion events and funded loans.
• Own the design and maintenance of all executive-level marketing and digital analytics dashboards, providing real-time visibility into metrics like Cost-Per-Funded-Loan (CPFL), conversion rates, and funnel health.
• Ensure the seamless flow of digital acquisition data (e.g., ad platform costs, web session data) into the core reporting systems to facilitate accurate ROI and LTV calculations.
• Translate complex attribution and channel performance data into clear, strategic recommendations for the CMO the rest of executive team to optimize spend allocation and refine digital strategies.
• Serve as the primary owner and administrator of the core MarTech stack, including the Marketing Automation Platform (MAP), focusing on its integration with the core servicing and application systems.
• Work with the Email team and provide analytical support for all automated user journeys and orchestration rules (via email, SMS, in-app) designed to move prospects through the personal loan application process post-click.
• Partner with the Operations team to define data handoffs, lead prioritization rules, and communication triggers that ensure a frictionless, compliant experience for applicants as they move from marketing-qualified lead to funded loan.
• Work proactively with Compliance and Data Integrity teams to ensure all system setup, data handling, and communication orchestrations adhere to strict financial services regulations.
• Collaborate with Technology and Product teams to define and govern the marketing data model, including the creation of standardized marketing fields, calculated metrics, and custom objects necessary for accurate segmentation and reporting.
• Collaborate with Technology and Product teams to define, document, and enforce official marketing funnel terminology and stage transitions, ensuring consistent tracking across all platforms and accurate forecasting.
• Collaborate with Technology and Product teams to plan, prioritize, and execute new MarTech implementations and data integrations, ensuring the marketing team has the technical capabilities needed to scale.

Qualifications

• 7+ years of dedicated experience in Marketing Operations or Marketing Analytics, with at least 3 years managing a complex, integrated MarTech stack.
• Direct experience in the Financial Services, Lending, or FinTech industry is required, with deep understanding of the online application and funding funnel.
• Expert-level proficiency in implementing and administering multi-touch attribution models in a DTC/e-commerce environment.
• Advanced proficiency in Digital Analytics and Business Intelligence tools (e.g., Google Analytics 4, Tableau, Power BI, and/or Looker) and expertise in SQL or similar languages to query and manipulate large datasets.
• Proven ability to architect and govern complex, automated user journeys within a major Marketing Automation Platform (e.g., Marketo, HubSpot, Pardot).
• Strong partnership skills, with experience collaborating with Operations and Engineering teams on systems integration and data governance within a regulated environment.

Preferred Qualifications

• Experience with a modern data warehousing solution (e.g., Snowflake, Google BigQuery).
• Certification in a major MarTech platform.
• Background in statistical modeling or segmentation analysis for marketing applications